NANCY BEATON
GM, Wireless Music & Personalization, Sprint
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Sprint leads the mobile music and personalization space with streaming music, Music Tones (ringers from master clips) and screen savers. Sprint’s success is evident in that it is the only carrier to announce multiple, individual artists that have gone “Gold” and “Platinum” with Music Tone ringers – selling more than 500,000 and one million respectively. Nancy Beaton is the General Manager of Wireless Music and Personalization for Sprint and is responsible for all of the strategy, marketing and management of the wireless music, ringers and screen savers products.

Prior to this position, Beaton led the consumer analyst and media relations team for the PCS Division of Sprint. In addition, she has more than six years in agency experience in campaign management, advertising and public relations.

Nancy has a BA in Communications, a Master’s in Marketing, and is currently working on her MBA.