PETER DIEMER
VP Marketing & Sales, Musicrypt
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Peter Diemer, Vice President of Marketing and Sales for Musicrypt has over 25 years of experience in marketing, sales, and business development for the music and entertainment industry. Diemer is responsible for all record label distribution, marketing, and business development for Musicrypt. His industry experience includes strategic positions as Vice President, in which he was responsible for overseeing promotional activity for radio and television, artist relations and related government affairs for global record labels such as Capitol-EMI and MCA/Universal Records.

Prior to Musicrypt, Diemer held the position of Vice President National Promotion, managing all artist relations and promotional efforts for EMI Music Canada where he was responsible for all related activities for major national artists and international superstars such as The Beatles, Garth Brooks, Coldplay, Norah Jones, Kylie Minogue, Sarah Brightman, Radiohead, Robbie Williams, Everclear, Blur, The Beastie Boys, Tim McGraw, and Leann Rimes.

Diemer was also responsible for other leading artists such as, U2, Melissa Etheridge, Steve Earle, Huey Lewis and The News, Billy Idol, R.E.M. and Fine Young Cannibals during his tenor at Universal Music, (previously MCA Records).

Diemer’s music career started out in Broadcasting as Music Director for one of Canada’s leading rock station, CJAY 92 in Calgary.

Peter Diemer has a Graduate Degree in Television, Stage and Radio Arts from Southern Alberta Institute of Technology. He currently serves on the Advisory Board for Crossflux Inc, a leading developer of broadband media software engines and the developer of the Quantum Mesh technology. He is a Board Member of Nomadic-E! a Vancouver based wireless firm. He is an active member of CARAS (Canadian Academy of Recording Arts and Sciences), CCMA (Canadian Country Music Association), ECMA (East Coast Music Association), and a participating member of the JUNO AWARDS Marketing Committee. Peter chaired the JUNO AWARDS Marketing Committee in 1998 and 2002.