Museum of Jewish Heritage
36 Battery Place
New York City
February 25–26, 2009


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Hotel Bookings
Embassy Suites New York
102 North End Avenue, NYC
Call for Reservations:
Tel. (877) 371-2125
$209 Digital Media Wire Rate
Group Name: Digital Media Wire
Group Code: M36
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2009 Sponsors
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Testimonials:
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We should all thank the folks at Digital Media Wire for putting on these forums and keeping
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Executive Director, Digital Media Association
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Communications Manager, Consumer Electronics Association (CEA)
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Vice President & Associate General Counsel, Verizon Communications
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AOL Music
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Special Advisor for the Digital Economy, U.S. Secretary of Commerce (1998-2001)
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Managing Director, Jordan, Edmiston Group, Inc.
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Governor’s Film & Entertainment Industry Liaison, The State of Georgia
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Senior Director, Games, QUALCOMM
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Partner, Mitchell Silberberg & Knupp LLP
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SVP, Global Digital Business, Sony BMG Music
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SVP, Digital & Mobile Strategy and Development EMI Music
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Updates:
2/25: Conference
kicks off with 400 attendees.
Join the discussion on twitter at hash code #dmfe. See
opening
presentation from MTV's Dinesh Mathew.
2/18: Progressive Digital Music Start
Ups Featured at Digital Music Forum East in NYC -- Done
with DRM Debates: Gotham Gathering Features Music Industry’s
Future Leaders Offering Business Innovations as Alternatives to
Piracy -
click here for latest release
Making Money from
Digital Media and
Music
The Bad News:
Traditional business models are dying, and, while digital sales
are increasing, they are not offsetting declines in CD sales.
The Good News: Overall music consumption is at a historic
high and digital media is creating huge opportunities for savvy
artists, labels and publishers to inexpensively create, promote,
and sell music with digital tools and through a plethora of
digital and mobile channels. As the industry fully embraces new
digital business models, opportunities will increase.
Without a doubt, the glass is half full.
Why Everyone
is Talking
about Digital Music Forum
As you decide whether to join us at the
9th Annual Digital Music Forum in New York City on
February 25-26, consider this: We are only event in the United
States that brings together the top music, technology and policy
leaders for high-level discussions and debate, intimate meetings
and unrivaled networking about the future of digital music.
Digital Music Forum is known worldwide for the news that is made
in our auditorium, the deals that get done in our hallways, and
the friendships and partnerships that are forged year after
year. Why wait by the sidelines, when you can join the event
that is helping to drive the industry's future! The Early Bird
Rate ends Friday, February 6 so
register now online or by calling 310-855-0033 ext. 0.
Group, non-profit and academic rates available.

New Speakers, Agenda and Delegate
Roundtables
Have you checked out the agenda for
Digital Music Forum East lately? New speakers from Warner, EMI,
SonyBMG, SoundCloud, earBuzz.com, Limewire, RIM, CD Baby, Fast
Company, INGrooves, Omnifone, CBS Radio, Bopaboo and many more
have just been announced. New delegate roundtables bring you
into the action and give you a voice and instant contacts. Find
out more about the latest presenters, delegate roundtables, and
panel sessions, and
join us live on February 25-26 in New York for two
memorable days.
For sponsorship/exhibitor packages, please contact:
Tinzar Sherman:
tinzar@digitalmediawire.com
Ellen Gildersleeve:
ellen@digitalmediawire.com
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2009 Speakers
Exclusive Keynotes
Dalton Caldwell,
Founder/CEO, imeem
Music-focused online social network imeem has raised
over $50 million in funding from investors including
Sequoia Capital and Warner Music Group, according to
reports. The company,
which counts 30 million registered users, has licenses
from all four major labels and many independents to
offer free, ad-supported streaming music. While many see
social networks as a crucial component in helping indie
musicians and record labels win fans and launch careers
in the Web 2.0 era, some are skeptical about the
company's future. In this rare opportunity to meet imeem's 28-year-old founder, recently featured in
BusinessWeek.com's up-and-comers under 30 story, you
will get a view of the current inner workings of the
digital music industry and what role he would like imeem
and other social networks and streaming services to play
in the music eco-system of the future.
Jim
Griffin,
Warner Music Advisor/President, Choruss
For the past year, Jim Griffin has advised
Warner Music Group on digital distribution and
licensing models with the goal of bringing an
end to the litigation that has put a wedge
between the major labels and their customers and
replacing it with a regular flow of income for
right holders. The project known as Choruss,
which is being incubated at Warner and is
planned to be rolled out as a non-profit with
Griffin at the helm, proposes to build a small
music-royalty fee into university tuition
payments received from students, and, if
successful, could be expanded to make ISPs the
collector of the fees. In this keynote
presentation and Q&A, Griffin will give
attendees an exclusive look under the hood of
Choruss, an initiative that just could save the
music industry. Don't miss the opportunity to
hear from and meet the man who CNN Money
calls "one of the sharpest minds in digital
music."

Celia
Hirschman, Host of KCRW's On The Beat
Each week, industry veteran Celia Hirschman
hosts KCRW's popular talk show On the Beat,
covering the changes and trends happening in the
music business. An independent consultant for
the music business, Hirschman founded the
marketing consulting company Downtown Marketing
and also runs the UK-based record label One
Little Indian in North America. She works with
artists such as Bjork, The Twilight Singers,
Lloyd Cole, Daniel Agust, Polly Paulusma, and
many others, and has served in senior management
at Palm Pictures, Mercury Records and A&M
Records. In her presentation, Hirschman will
examine the music industry from
the perspective of "Artist Development in
the Digital Age." This is a special presentation
that you will not want to miss.

George Searle, CEO, LimeWire
With
LimeWire continuing to be a lightning rod for
controversy among major music interests, CEO George
Searle is determined to find a way to monetize the
enormous traffic that this leading brand of
file-sharing services generates. Can LimeWire be
made acceptable – or even attractive – to the music
industry? Don’t miss this no-holds-barred Q&A with
the man at the helm of the most radioactive property
in the digital music space. Prior to joining
LimeWire, George Searle led a number of innovative
new media ventures that created substantial value
for music rights-holders,
including Mediaguide, a joint venture with ASCAP,
where he developed an automated tracking system to
monitor, collect, and disburse payments to
rights-holders, while simultaneously expanding their
royalty base.
He also co-founded ConneXus, a revolutionary service
that let consumers identify and purchase music they
hear on ordinary radio using their mobile phones.
Panelists, Presenters and
Moderators
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Pete Watson
Head of Business Development
Research in
Motion (RIM)/BlackBerry
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Rob Lewis
CEO & Co-Founder
Omnifone
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Mark Eisenberg
EVP & Head of Business
&
Legal Affairs, Global Digital Business
Sony BMG
Music Entertainment
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Alexander Ljung
Founder & CEO
SoundCloud |
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David Goodman
President, Digital Media
& Integrated
Marketing
CBS Radio
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Dan Hoffman
EVP, Business & Legal Affairs
Razor &
Tie Direct |
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Adam Farrell
Head of Marketing
The Beggars
Group
& Matador
Records
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Anthony Batt
President & Founder
Buzznet
Inc.
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Christian Jorg
SVP, New Media & Commerce
Island Def Jam Music Group
Universal Music Group
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Syd Schwartz
SVP, Digital
Strategy
EMI North America
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Zahavah Levine
VP, Business Development
& General Counsel
YouTube
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Tim Westergren
Chief Strategy Officer
& Founder
Pandora
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John Fleckenstein
SVP of International
RCA/Jive Label Group
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Ziv Navoth
SVP, Marketing & Business Development
Bebo /
AOL's People
Networks |
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Anthony Volodkin
Founder
The Hype Machine |
Matt Schwartz
Manager Music Programming
& Business Development
Verizon
Communications
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Mark Lam
Chairman & CEO
Live365.com |
Rich Bengloff
President
A2IM
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Jim Merlis
President
Big Hassle Media |
Richard Gottehrer
Founder & Chief Creative Officer
The Orchard
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Lawrence Kenswil
Of Counsel
Loeb & Loeb
LLP
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Ted Cohen
Managing Partner
TAG
Strategic
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Brad
Duea
President
Napster |
Michael Spiegelman
Head of Music
Yahoo!
|
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Cecily Mak
Senior Counsel &
Director of Music Licensing
RealNetworks
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Frank Johnson
VP, Data Solutions
Macrovision
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Massimiliano Pellegrini
CEO
Dada
Entertainment
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Aydin
Caginalp
Partner,
Entertainment & Media Group
Manatt,
Phelps & Phillips, LLP
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Eliot Van Buskirk
Staff Writer
Wired.com
Epicenter
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Ned Sherman
CEO & Publisher
Digital
Media Wire
|
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Kelli Richards
President & CEO
The
All Access Group |
Maurice Russell
VP, Licensing, Collections
& Business Affairs
Harry Fox Agency
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Andrew Fisher
CEO
Shazam
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Michael Petricone
SVP of Gov't Affairs
Consumer Electronics
Association
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Tom Erskine
Director of Global
Sales, Music Division
Nokia
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Jay Rosenthal
SVP
& General Counsel
National Music
Publishers Associations
|
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Jon Potter
Executive Director
Digital Media Association |
Matthew Perpetua
Founder
Fluxblog.org
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Dinesh Mathew
Senior Director, Consumer Insight
MTV Networks
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David Card
Vice President & Principal Analyst
Forrester Research
|
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Jim Cooperman
COO
Wind-Up Records
|
Mike Tunnicliffe
Partner
Tuna Music LLC /
The
Sheppard LLC
|
 |
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Mark Fischer
Attorney
Fish &
Richardson P.C.
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Joakim 'Jay'
Baage
VP, Content
Digital Media
Wire
|
 |
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David Oxenford
Partner
Davis, Wright,
Tremaine LLP
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Chris Phenner
EVP, Business Development
Thumbplay
|
 |
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Amaechi Uzoigwe
Co-Founder
Definitive Jux
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Patrick Sullivan
President & CEO
RightsFlow
LLC |
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David Leibowitz
EVP, Business & Legal Affairs
Gotuit Media
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Ann Sweeney
EVP
Warner/Chappell Music |
 |
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Jeremy Welt
SVP, New Media
Warner Brothers Records
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Robb McDaniels
Founder, President & CEO
INgrooves |
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Tony van Veen
CEO & President
Audio and
Video Labs, Inc.
(Disc Makers / CD Baby)
|
George Searle
CEO
LimeWire |
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Ellen McGirt
Senior Writer
Fast
Company
|
Marty Lafferty
CEO
DCIA |
 |
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Matthew J. DeFilippis
VP, New Media & Technology
ASCAP
|
Mark Ghuneim
CEO
Wiredset |
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Martin Heath
Chief Executive
Lizard King Records
|
Maria Egan-Cohen
A&R
Columbia Records |
 |
 |
Russ Crupnick
VP & Senior Industry Analyst
The NPD Group
|
Don Kimenker
Founder & CEO
earBuzz.com |
 |
 |
Alex Meshkin
CEO
Bopaboo |
Michael Hausman
Artist Manager, Co-founder
SuperEgo Records/United Musicians
|
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Matt Laszuk
CEO and Co-Founder
IRIS Distribution |
Anders Hjelmtorp
Executive Director
Export Music Sweden
|
 |
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Ron Berry
e-Commerce Advisor
Isle
of Man |
Frank Rose
Contributing Editor
Wired Magazine |
DAY 1 –
Wednesday, February 25
12:30pm – 1:15pm
Registration
1:15pm –
1:30pm
Welcome, Introductions & Opening Remarks
Ned Sherman, CEO & Publisher,
Digital
Media Wire
Ted Cohen, Managing Partner,
TAG
Strategic
1:30pm –
2:15pm
RESEARCH
PRESENTATIONS: Top Digital Music Trends
Three leading analysts kick-off
the day’s discussions with an overview of the latest research
that reflects and illustrates the current state of digital music
and the directions in which the industry is heading, including:
consumer behavior & attitudes; adoption & penetration rates of
key technology channels & platforms; and business & economic
performance numbers.
Presenters
David Card, Vice President & Principal Analyst,
Forrester Research
Russ Crupnick,
Vice President & Senior Industry Analyst,
The NPD Group
Dinesh Mathew, Senior Director,
Consumer Insight, MTV Networks
Moderator: Ned Sherman,
CEO & Publisher,
Digital
Media Wire
2:20pm –
3:05pm
PANEL 1: The State of the Digital Union
This panel of industry experts will discuss the hot button
issues of day, including the debate over digital music pricing,
online and mobile music product offerings and business models,
new channels of digital revenue, subscriptions, MP3 stores,
ad-supported models and next generation devices. What
innovations and business models will fuel growth in the digital
marketplace? What is the current state of the online and mobile
music markets and where is the industry heading?
Panelists
Brad Duea, President,
Napster/BestBuy
Ziv Navoth, SVP, Marketing & Bus. Dev., Bebo/AOL's
People Networks
Richard Gottehrer, Founder & Chief Creative Officer, The Orchard
Michael Spiegelman, Head of Music,
Yahoo!
Syd Schwartz, SVP, Digital
Strategy, EMI North America
Jeremy Welt, SVP, New Media, Warner Bros. Records
Moderator: Ted Cohen, Managing Partner,
TAG
Strategic
3:05pm – 3:45pm
NETWORKING BREAK sponsored by:

*Delegate Roundtables - Join a Discussion Group*
Delegate
roundtables are led by attendees and speakers who volunteer to
moderate discussions around specific topics. Sign up for the
roundtable of your choice at the registration table. Discussion
groups will fill up fast, so please make sure to sign up when
you arrive. Each group will meet at a designated roundtable
(signs will mark the topic for each table) in the 2nd Floor
Exhibit Hall at 3:10pm.
The topics are:
-Mobile Music - What's Next? (moderator: Dick Wingate, Nellymoser)
-Greening the
Music Business (moderator: Shawn Kilmurray, Rock the Earth)
-Digital Music/International Perspectives (moderator: Martin
Heath,
Lizard King Records US)
-The Digital Copyright Debate
(moderators: Gary Greenstein, Wilson Sonsini Goodrich & Rosati
and Bob Kohn, RoyaltyShare)
-The Future of Internet Radio
(moderator:
Doug Perlson, CEO & Co-Founder, TargetSpot)
-Online
Advertising & Privacy Protection (moderators: Katrina Gleber
& Lou Levy, Lerman Senter)
-Digital Music Testing on the Isle of Man (moderator: Ron
Berry, e-Commerce Advisor, The Isle of Man)
If you are registered for the event and would like to volunteer
to moderate one of the discussions above or propose a new topic
to moderate,
please email us at
jay@digitalmediawire.com.
3:45pm –
4:30pm
SPECIAL
PRESENTATIONS: The Future of Internet Radio
Three presenters give their
opinions of what needs to happen for Internet radio to survive
and grow in the current digital music environment. How can the
popular Internet radio services of today make money and grow
their businesses while avoiding the pitfalls of their now
extinct predecessors? Each presenter will have 10 minutes to
present. Following the presentations, the presenters will have a
discussion of the issues raised and take audience Q&A.
Presenters
David Goodman, President, Digital Media & Integrated
Marketing, CBS Radio
Mark Lam, Chairman & CEO,
Live365.com
Tim Westergren,
Chief Strategy Officer & Founder,
Pandora
Moderator: David Oxenford, Partner, Davis Wright
Tremaine LLP
4:40pm – 5:25pm
PANEL 2: Can Mobile Save the Music Industry?
For years, we've been hearing that
a new generation of mobile phones
would be the savior for the record industry, offering a new
secure and protected platform to sell digital music. Now that
new smart phones are rolling out with music offerings, slow
adoption and low sales are causing some to question whether
mobile music is, in fact, all that it's been hyped to be. This
panel of mobile insiders will discuss the latest in mobile
developments, including new smart phones, portable devices and
other mobile-related innovations that are
hitting
the mobile music market. What's working and what's not?
What are the main inhibiting factors handicapping mobile music’s
growth? What
needs to happen for
mobile to meet the industry's expectations?
Panelists
Andrew Fisher, CEO,
Shazam
Christian Jorg, SVP, New
Media & Commerce, Island Def Jam, Universal Music Group
Rob Lewis, CEO & Co-founder, Omnifone
Tom Erskine, Director of Global Sales, Music Division,
Nokia
Massimiliano Pellegrini, CEO, Dada Entertainment
Matt Schwartz, Manager Music Programming & Bus. Dev.,
Verizon Communications
Pete Watson, Head of Business Development, RIM
Moderator:
Ralph Simon, Chairman
Emeritus, Mobile
Entertainment Forum Americas
5:30pm – 6:00pm
KEYNOTE
"Artist Development in the Digital Age"
Celia Hirschman, Host of
KCRW's On The Beat
6:00pm – 7:00pm
COCKTAIL RECEPTION
DAY 2 –
Thursday, February 26
9:00am – 9:30am
KEYNOTE
Jim Griffin,
Advisor,
Warner Music Group /
President,
Choruss
9:40am - 10:30am
PANEL 1: The Pros and Cons of 360 Deals
360 deals are becoming an increasingly common deal structure for
major labels and others like Live Nation who are taking a larger
role with artists. In addition to their standard cut of CD and
digital download sales, 360 deals give the partner (the label or
LIve Nation for example) a percentage of event ticket profits,
merchandise sales, endorsement deals and anything else that uses
the artist’s brand or music. Labels have defended 360 deals as
justification for investing in an artist in a time of decreasing
CD sales, but others argue that they are not in the best
interest of artists and that established artists can leverage
their own brands and fan bases, going direct on their own (with
smart managers and advisors in their camps) and managing the
spokes of their 360 wheel to their own direct advantage. On the
other end of the scale, emerging artists, who don't have a
brand, proven track record, or sizeable loyal following, have
little leverage when it comes to negotiating with labels about
whether their new deal should be a 360 deal or not. This panel
will look at both scenarios and discuss the pros and cons of 360
deals. This is one session
that you don’t want to miss!
Panelists
Jeffrey Epstein, VP Bus Dev/Artist Acquisition, Elite Artist Services
Dan Hoffman, EVP, Business & Legal Affairs, Razor
& Tie Direct
Michael Hausman, Founder,
Michael Hausman Artist Management, Inc.
Mike Tunnicliffe, Partner,
Tuna Music LLC / The Sheppard LLC
Maria Egan, A&R,
Columbia Records
Moderator: Kelli Richards,
CEO, The All Access
Group
10:30am – 11:00am
NETWORKING BREAK
sponsored by:

11:00am – 11:30am
KEYNOTE INTERVIEW
Dalton Caldwell, CEO & Founder,
imeem
Interviewed by: Ellen McGirt,
Senior Writer,
Fast Company
11:40am – 12:30pm
PANEL 2: DEBATE CLUB:
What Changes Are Needed to Reform the Digital Copyright System?
This panel of music and copyright experts will present their
views of the top
legal and policy issues facing the music industry today. Why do
so many in the industry feel that the current copyright system
does not fairly protect their interests? What needs to happen so
that artists can live off their creativity, labels and
publishers can see a fair return on their investments,
technology companies have an incentive to innovate and receive a
fair share of the pie and music fans can satisfy their current
hunger for and exploration of new and/or alternative music? Each
presenter will have 5 minutes to give an opening statement to make his or her case for
changes needed to reform the system. Following the
presentations, the presenters will discuss in a panel format
giving each panelist a chance to agree with or refute the ideas
presented by his or her colleagues.
Panelists
Jim Cooperman, COO,
Wind-up Records
Jonathan Potter, Executive Director, Digital
Media Association
Michael Petricone, SVP, Government Affairs,
Consumer Electronics Association
Jay Rosenthal,
SVP & General Counsel, National Music
Publishers Association
Moderator: Mark Fischer, Attorney, Fish &
Richardson P.C.
12:30pm – 1:00pm
KEYNOTE INTERVIEW
George Searle, CEO,
LimeWire
Ron Berry, e-Commerce Advisor,
The Isle of Man
Interviewed by: Marty Lafferty,
CEO, DCIA
1:00pm – 2:00pm
LUNCH BREAK
2:00pm – 2:30pm
Presentations from Delegate Roundtables
One member of each roundtable
group will present the 3 to 5 take-aways from the roundtable
discussions.
2:40pm – 3:25pm
PANEL 3: Digital Music from an International Perspective
This panel will discuss
developments in digital music from an international perspective.
What trends are driving the music business beyond our borders?
What are the challenges and opportunities for U.S.-based labels,
publishers and artists to develop worldwide digital revenue?
Which markets outside the U.S. present the greatest
opportunities? What are the challenges and opportunities unique to
foreign labels, publishers and artists in the U.S. market?
Panelists
Martin Heath, Lizard King Records US
/ Former Managing Director, Arista UK
John Fleckenstein, SVP of International, BMG Label
Group
Anders Hjelmtorp, Executive Director,
Export Music Sweden
Alexander Ljung, Founder,
SoundCloud
Ann C. Sweeney, EVP, Warner/Chappell Music
Robb McDaniels, Chairman & CEO, INgrooves
Moderator: Aydin Caginalp, Partner, Entertainment &
Media Group, Manatt, Phelps & Phillips, LLP
3:25pm – 3:55pm
NETWORKING BREAK
3:55pm – 4:40pm
PANEL 4A: Licensing 2.0
How does licensing really work in the digital
world? This panel of experts representing the various components
of the licensing chain - from publisher and clearing house to
licensee – will engage in a detailed discussion about how the
licensing business really works. How flexible is the current
regime when it comes to new digital business models?
Panelists
Matthew DeFilippis,
VP, New Media & Technology,
ASCAP
Cecily Mak,
Senior Counsel &
Director of Music Licensing,
RealNetworks
Maurice Russell, VP, Licensing, Collections & Business
Affairs, Harry Fox Agency
Patrick Sullivan, President,
RightsFlow
Alex Meshkin, CEO/Founder,
Bopaboo
Moderator: Lawrence
Kenswil, Of Counsel, Loeb & Loeb LLP
3:55pm – 4:40pm
PANEL 4B:
Music Blogs: The Ultimate Digital Tastemakers
Music blogs are playing an increasingly important role in making
or breaking artists. This panel will discuss the role of
music blogs in the digital music ecosystem.
Panelists
Anthony Batt,
President & Founder,
Buzznet Inc.
Adam Farrell, Head
of Marketing, The Beggars Group & Matador Records
Jim Merlis, President, Big Hassle
Media / former Head of Publicity, Geffen Records
Matthew Perpetua, Founder,
Fluxblog.org
Anthony Volodkin,
Founder, The Hype Machine
Moderator: Eliot Van Buskirk, Staff Writer,
Wired.com Epicenter
4:45pm – 5:30pm
PANEL 5A: Online Video and Music
Broadband video is hugely popular and is creating
opportunities for the music industry. This panel will discuss
opportunities and business models for the music industry
utilizing online video platforms. What impact will a robust
market for online video have on the future of the music
industry? What types of deals are being done?
Panelists
Mark Eisenberg, EVP of Head of Bus./Legal Affairs, Global
Digital, Sony BMG Music
Mark Ghuneim, CEO, Wiredset
Frank Johnson, VP, Data Solutions, Macrovision
David Leibowitz, EVP, Business & Legal Affairs,
Gotuit Media
Zahavah
Levine, VP, Business Development & General Counsel, YouTube
Moderator: Frank Rose, Contributing Editor,
Wired Magazine
4:45pm – 5:30pm
PANEL 5B: Indies in the Digital Age
Sponsored by:

The independent share of the global music market has been
steadily increasing over the past few years due in great part to
the increase of digital distribution and the availability of low
cost digital tools for music production, marketing and
promotion. This panel will discuss the role of the Internet,
mobile and digital technologies in the growth and future of the
independent sector. What are the pros and cons of being an Indie
in today's market?
Panelists
Don Kimenker, guitarist/artist / Founder,
earBuzz.com (Sam Ash)
Matt Laszuk,
President,
IRIS Distribution
Chris Phenner, EVP, Business Development,
Thumbplay
Amaechi Uzoigwe, Co-Founder,
Definitive Jux
Tony van Veen, CEO & President,
Audio and Video Labs (Disc Makers/CD Baby)
Moderator:
Rich Bengloff, President,
A2IM
6:30pm – 9:00pm
VIP ATTENDEES' RECEPTION
Hosted by:

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