Digital Music East Logo
February 25-26, 2009   |   Museum of Jewish Heritage, New York City

Digital Music Forum East Button

Museum of Jewish Heritage
36 Battery Place
New York City
February 25–26, 2009

Hotel Bookings

Embassy Suites New York

102 North End Avenue, NYC
Call for Reservations:
 Tel. (877) 371-2125
$209 Digital Media Wire Rate
Group Name: Digital Media Wire
Group Code: M36

2009 Sponsors
Manatt, Phelps & Phillips, LLP



Media Partners
Filter Magazine
“ We should all thank the folks at Digital Media Wire for putting on these forums and keeping us informed through their daily email newsletter. When I read the daily newsletter and attend these events, I have begun to form the conclusion that we may actually be an industry. ”
– Chris Gorog
Chairman and CEO, Napster

“ DMW conferences are great opportunities to meet new companies and hear about new opportunities. I recommend them highly. ”
– Jonathan Potter
Executive Director, Digital Media Association

“ I just wanted to say thanks for a great event. If you ever need us again, please let me know. Congrats on everything. ”
– Leah Arnold
Communications Manager, Consumer Electronics Association (CEA)

“ It was a wonderful event. ”
– Sarah B. Deutsch
Vice President & Associate General Counsel, Verizon Communications

“ Please let me know if you have anything that AOL Music or I can do for other events. ”
– Mike Rich
AOL Music

“ I enjoyed it and hope to be working with you in the
future. ”
– Elliot Maxwell
Special Advisor for the Digital Economy, U.S. Secretary of Commerce (1998-2001)

“ Very good conference - diverse participants, meaty discussion. ”
– Tolman Geffs
Managing Director, Jordan, Edmiston Group, Inc.

“ A rare chance for competitors to gather in one place and collaborate on what’s working and what&rsqou;s not. ”
– NY1 News

“ I was thoroughly impressed with Digital Media Wire and the logistical expertise you and your team displayed in executing a successful event. I believe the forum was very informative and afforded everyone in attendance the opportunity to express new ideas about the future of entertainment. I look forward to working with you and your company in the future, and please do not hesitate to call me if I can be of assistance to you. ”
– Michael Gravley
Governor’s Film & Entertainment Industry Liaison, The State of Georgia

“ It was a pleasure speaking at your show. Please keep QUALCOMM in mind for future events. ”
– Mike Yuen
Senior Director, Games, QUALCOMM

“ Fantastic event... ”
– Matt J. Railo
Partner, Mitchell Silberberg & Knupp LLP

“ I enjoyed the event and appreciated the opportunity to speak. ”
– Thomas Gewecke
SVP, Global Digital Business, Sony BMG Music

“ I had a lot of fun on the panel and thoroughly enjoyed the event. ”
– Thomas Ryan
SVP, Digital & Mobile Strategy and Development EMI Music

“ Great conference and great attendance! ”
– Brad Duea
President, Napster

“ While some of the other conferences in this space may have more ‘bling’, they don’t have the opportunity for meaningful networking like DMF is able to orchestrate. “
– Jan Eglen
CEO, Digonex Technologies, Inc.

To receive updates and announcements about our events, please join our event list here:

Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling proposition to provide busy executives with a daily briefing of the most important news stories about the business of digital entertainment and media. Over the years, we have become a standard in publishing and events. We currently own and produce 6 annual conferences and publish 7 newsletters, including Digital Media Wire Daily, and run the DMWMedia news and community portal. For more information, visit:

Submit a Speaker
Client & Partner List

More Information:
Digital Media Wire, Inc.
8721 W. Sunset Blvd.
Suite P-10
Los Angeles, CA 90069
ph. 310-855-0033

2/25: Conference kicks off with 400 attendees. Join the discussion on twitter at hash code #dmfe. See opening presentation from MTV's Dinesh Mathew.

2/18: Progressive Digital Music Start Ups Featured at Digital Music Forum East in NYC -- Done with DRM Debates: Gotham Gathering Features Music Industry’s Future Leaders Offering Business Innovations as Alternatives to Piracy - click here for latest release

Making Money from
Digital Media and Music

The Bad News: Traditional business models are dying, and, while digital sales are increasing, they are not offsetting declines in CD sales.
The Good News: Overall music consumption is at a historic high and digital media is creating huge opportunities for savvy artists, labels and publishers to inexpensively create, promote, and sell music with digital tools and through a plethora of digital and mobile channels. As the industry fully embraces new digital business models, opportunities will increase. Without a doubt, the glass is half full.

Why Everyone is Talking
about Digital Music Forum
As you decide whether to join us at the 9th Annual Digital Music Forum in New York City on February 25-26, consider this: We are only event in the United States that brings together the top music, technology and policy leaders for high-level discussions and debate, intimate meetings and unrivaled networking about the future of digital music. Digital Music Forum is known worldwide for the news that is made in our auditorium, the deals that get done in our hallways, and the friendships and partnerships that are forged year after year. Why wait by the sidelines, when you can join the event that is helping to drive the industry's future! The Early Bird Rate ends Friday, February 6 so register now online or by calling 310-855-0033 ext. 0. Group, non-profit and academic rates available.

New Speakers, Agenda and Delegate Roundtables

Have you checked out the agenda for Digital Music Forum East lately? New speakers from Warner, EMI, SonyBMG, SoundCloud,, Limewire, RIM, CD Baby, Fast Company, INGrooves, Omnifone, CBS Radio, Bopaboo and many more have just been announced. New delegate roundtables bring you into the action and give you a voice and instant contacts. Find out more about the latest presenters, delegate roundtables, and panel sessions, and join us live on February 25-26 in New York for two memorable days.

For sponsorship/exhibitor packages, please contact:
Tinzar Sherman:
Ellen Gildersleeve:

2009 Speakers Exclusive Keynotes

Dalton Caldwell, Founder/CEO, imeem
Music-focused online social network imeem has raised over $50 million in funding from investors including Sequoia Capital and Warner Music Group, according to reports. The company, which counts 30 million registered users, has licenses from all four major labels and many independents to offer free, ad-supported streaming music. While many see social networks as a crucial component in helping indie musicians and record labels win fans and launch careers in the Web 2.0 era, some are skeptical about the company's future. In this rare opportunity to meet imeem's 28-year-old founder, recently featured in's up-and-comers under 30 story, you will get a view of the current inner workings of the digital music industry and what role he would like imeem and other social networks and streaming services to play in the music eco-system of the future.

Jim Griffin, Warner Music Advisor/President, Choruss
For the past year, Jim Griffin has advised Warner Music Group on digital distribution and licensing models with the goal of bringing an end to the litigation that has put a wedge between the major labels and their customers and replacing it with a regular flow of income for right holders. The project known as Choruss, which is being incubated at Warner and is planned to be rolled out as a non-profit with Griffin at the helm, proposes to build a small music-royalty fee into university tuition payments received from students, and, if successful, could be expanded to make ISPs the collector of the fees. In this keynote presentation and Q&A, Griffin will give attendees an exclusive look under the hood of Choruss, an initiative that just could save the music industry. Don't miss the opportunity to hear from and meet the man who CNN Money calls "one of the sharpest minds in digital music."

Celia Hirschman, Host of KCRW's On The Beat
Each week, industry veteran Celia Hirschman hosts KCRW's popular talk show On the Beat, covering the changes and trends happening in the music business. An independent consultant for the music business, Hirschman founded the marketing consulting company Downtown Marketing and also runs the UK-based record label One Little Indian in North America. She works with artists such as Bjork, The Twilight Singers, Lloyd Cole, Daniel Agust, Polly Paulusma, and many others, and has served in senior management at Palm Pictures, Mercury Records and A&M Records. In her presentation, Hirschman will examine the music industry from the perspective of "Artist Development in the Digital Age." This is a special presentation that you will not want to miss.

George Searle, CEO, LimeWire
With LimeWire continuing to be a lightning rod for controversy among major music interests, CEO George Searle is determined to find a way to monetize the enormous traffic that this leading brand of file-sharing services generates. Can LimeWire be made acceptable – or even attractive – to the music industry? Don’t miss this no-holds-barred Q&A with the man at the helm of the most radioactive property in the digital music space. Prior to joining LimeWire, George Searle led a number of innovative new media ventures that created substantial value for music rights-holders, including Mediaguide, a joint venture with ASCAP, where he developed an automated tracking system to monitor, collect, and disburse payments to rights-holders, while simultaneously expanding their royalty base. He also co-founded ConneXus, a revolutionary service that let consumers identify and purchase music they hear on ordinary radio using their mobile phones.

Panelists, Presenters and Moderators

Pete Watson
Head of Business Development
Research in Motion (RIM)/BlackBerry
Rob Lewis
CEO & Co-Founder

Mark Eisenberg
EVP & Head of Business &
Legal Affairs, Global Digital Business

Sony BMG Music Entertainment
Alexander Ljung
Founder & CEO

David Goodman
President, Digital Media
& Integrated Marketing
CBS Radio
Dan Hoffman
EVP, Business & Legal Affairs
Razor & Tie Direct
Adam Farrell
Head of Marketing
The Beggars Group
& Matador Records

Anthony Batt
President & Founder
Buzznet Inc.

Christian Jorg
SVP, New Media & Commerce
Island Def Jam Music Group
Universal Music Group

Syd Schwartz
SVP, Digital Strategy
EMI North America
Zahavah Levine
VP, Business Development
& General Counsel

Tim Westergren
Chief Strategy Officer
& Founder

John Fleckenstein
SVP of International
RCA/Jive Label Group

Ziv Navoth
SVP, Marketing & Business Development Bebo / AOL's People Networks
Anthony Volodkin
The Hype Machine
Matt Schwartz
Manager Music Programming
& Business Development

Verizon Communications
Mark Lam
Chairman & CEO
Rich Bengloff

Jim Merlis
Big Hassle Media
Richard Gottehrer
Founder & Chief Creative Officer
The Orchard

Lawrence Kenswil
Of Counsel
Loeb & Loeb LLP

Ted Cohen
Managing Partner
TAG Strategic

 Brad Duea
Michael Spiegelman
Head of Music
Cecily Mak
Senior Counsel &
Director of Music Licensing

Frank Johnson
VP, Data Solutions

Massimiliano Pellegrini
Dada Entertainment
Aydin Caginalp
Partner, Entertainment & Media Group
Manatt, Phelps & Phillips, LLP

Eliot Van Buskirk
Staff Writer Epicenter
Ned Sherman
CEO & Publisher
Digital Media Wire

Kelli Richards
President & CEO
The All Access Group

Maurice Russell
VP, Licensing, Collections
& Business Affairs

Harry Fox Agency

Andrew Fisher


Michael Petricone
SVP of Gov't Affairs
Consumer Electronics


Tom Erskine
Director of Global
Sales, Music Division


Jay Rosenthal
SVP & General Counsel
National Music
Publishers Associations


Jon Potter
Executive Director
Digital Media Association

Matthew Perpetua

Dinesh Mathew
Senior Director, Consumer Insight
MTV Networks


David Card
Vice President & Principal Analyst
Forrester Research

Jim Cooperman
Wind-Up Records


Mike Tunnicliffe
Tuna Music LLC /
The Sheppard LLC


Mark Fischer
Fish & Richardson P.C.


Joakim 'Jay' Baage
VP, Content
Digital Media Wire

David Oxenford
Davis, Wright, Tremaine LLP

Chris Phenner
EVP, Business Development

Amaechi Uzoigwe
Definitive Jux
Patrick Sullivan
President & CEO
RightsFlow LLC
David Leibowitz
EVP, Business & Legal Affairs
Gotuit Media

Ann Sweeney
Warner/Chappell Music 
Jeremy Welt
SVP, New Media
Warner Brothers Records

Robb McDaniels
Founder, President & CEO
Tony van Veen
CEO & President
Audio and Video Labs, Inc.
(Disc Makers / CD Baby)
George Searle
Ellen McGirt
Senior Writer
Fast Company
Marty Lafferty
Matthew J. DeFilippis
VP, New Media & Technology
Mark Ghuneim
Martin Heath
Chief Executive
Lizard King Records

Maria Egan-Cohen
Columbia Records 
Russ Crupnick
VP & Senior Industry Analyst

The NPD Group

Don Kimenker
Founder & CEO
Alex Meshkin

Michael Hausman
Artist Manager, Co-founder

SuperEgo Records/United Musicians

Matt Laszuk
CEO and Co-Founder

 IRIS Distribution 
Anders Hjelmtorp
Executive Director
Export Music Sweden

Ron Berry
e-Commerce Advisor

 Isle of Man 
Frank Rose
Contributing Editor
Wired Magazine

DAY 1 – Wednesday, February 25

12:30pm – 1:15pm

1:15pm – 1:30pm
Welcome, Introductions & Opening Remarks

Ned Sherman, CEO & Publisher,
Digital Media Wire
Ted Cohen, Managing Partner,
TAG Strategic

1:30pm – 2:15pm
Three leading analysts kick-off the day’s discussions with an overview of the latest research that reflects and illustrates the current state of digital music and the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.

David Card, Vice President & Principal Analyst,
Forrester Research
Russ Crupnick, Vice President & Senior Industry Analyst, The NPD Group
Dinesh Mathew,
Senior Director, Consumer Insight
, MTV Networks
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire

2:20pm – 3:05pm
PANEL 1: The State of the Digital Union

This panel of industry experts will discuss the hot button issues of day, including the debate over digital music pricing, online and mobile music product offerings and business models, new channels of digital revenue, subscriptions, MP3 stores, ad-supported models and next generation devices. What innovations and business models will fuel growth in the digital marketplace? What is the current state of the online and mobile music markets and where is the industry heading?

Brad Duea, President, Napster/BestBuy
Ziv Navoth, SVP, Marketing & Bus. Dev., Bebo/AOL's People Networks
Richard Gottehrer, Founder & Chief Creative Officer,
The Orchard
Michael Spiegelman, Head of Music, Yahoo!
Syd Schwartz, SVP, Digital Strategy, EMI North America
Jeremy Welt, SVP, New Media, Warner Bros. Records

Moderator: Ted Cohen, Managing Partner, TAG Strategic

3:05pm – 3:45pm
NETWORKING BREAK sponsored by:

*Delegate Roundtables - Join a Discussion Group*
Delegate roundtables are led by attendees and speakers who volunteer to moderate discussions around specific topics. Sign up for the roundtable of your choice at the registration table. Discussion groups will fill up fast, so please make sure to sign up when you arrive. Each group will meet at a designated roundtable (signs will mark the topic for each table) in the 2nd Floor Exhibit Hall at 3:10pm.

The topics are:
-Mobile Music - What's Next? (moderator: Dick Wingate, Nellymoser)
-Greening the Music Business (moderator: Shawn Kilmurray, Rock the Earth)
-Digital Music/International Perspectives (moderator: Martin Heath,
Lizard King Records US)
-The Digital Copyright Debate
(moderators: Gary Greenstein, Wilson Sonsini Goodrich & Rosati and Bob Kohn, RoyaltyShare)
-The Future of Internet Radio (moderator: Doug Perlson, CEO & Co-Founder, TargetSpot)
-Online Advertising & Privacy Protection (moderators: Katrina Gleber & Lou Levy, Lerman Senter)
-Digital Music Testing on the Isle of Man (moderator: Ron Berry, e-Commerce Advisor, The Isle of Man)

If you are registered for the event and would like to volunteer to moderate one of the discussions above or propose a new topic to moderate, please email us at

3:45pm – 4:30pm
SPECIAL PRESENTATIONS: The Future of Internet Radio
Three presenters give their opinions of what needs to happen for Internet radio to survive and grow in the current digital music environment. How can the popular Internet radio services of today make money and grow their businesses while avoiding the pitfalls of their now extinct predecessors? Each presenter will have 10 minutes to present. Following the presentations, the presenters will have a discussion of the issues raised and take audience Q&A.

David Goodman, President, Digital Media & Integrated Marketing, CBS Radio
Mark Lam, Chairman & CEO,

Tim Westergren, Chief Strategy Officer & Founder, Pandora
Moderator: David Oxenford, Partner, Davis Wright Tremaine LLP

4:40pm – 5:25pm
PANEL 2: Can Mobile Save the Music Industry?

For years, we've been hearing that a new generation of mobile phones would be the savior for the record industry, offering a new secure and protected platform to sell digital music. Now that new smart phones are rolling out with music offerings, slow adoption and low sales are causing some to question whether mobile music is, in fact, all that it's been hyped to be. This panel of mobile insiders will discuss the latest in mobile developments, including new smart phones, portable devices and other mobile-related innovations that are hitting the mobile music market. What's working and what's not? What are the main inhibiting factors handicapping mobile music’s growth? What needs to happen for mobile to meet the industry's expectations?

Andrew Fisher, CEO, Shazam
Christian Jorg, SVP, New Media & Commerce, Island Def Jam, Universal Music Group
Rob Lewis, CEO & Co-founder, Omnifone
Tom Erskine, Director of Global Sales, Music Division, Nokia
Massimiliano Pellegrini, CEO, Dada Entertainment
Matt Schwartz, Manager Music Programming & Bus. Dev.,
Verizon Communications
Pete Watson, Head of Business Development, RIM
Moderator: Ralph Simon, Chairman Emeritus, Mobile Entertainment Forum Americas

5:30pm – 6:00pm
"Artist Development in the Digital Age"
Celia Hirschman, Host of KCRW's On The Beat

6:00pm – 7:00pm

DAY 2 – Thursday, February 26

9:00am – 9:30am
Jim Griffin, Advisor, Warner Music Group / President, Choruss

9:40am - 10:30am
PANEL 1: The Pros and Cons of 360 Deals

360 deals are becoming an increasingly common deal structure for major labels and others like Live Nation who are taking a larger role with artists. In addition to their standard cut of CD and digital download sales, 360 deals give the partner (the label or LIve Nation for example) a percentage of event ticket profits, merchandise sales, endorsement deals and anything else that uses the artist’s brand or music. Labels have defended 360 deals as justification for investing in an artist in a time of decreasing CD sales, but others argue that they are not in the best interest of artists and that established artists can leverage their own brands and fan bases, going direct on their own (with smart managers and advisors in their camps) and managing the spokes of their 360 wheel to their own direct advantage. On the other end of the scale, emerging artists, who don't have a brand, proven track record, or sizeable loyal following, have little leverage when it comes to negotiating with labels about whether their new deal should be a 360 deal or not. This panel will look at both scenarios and discuss the pros and cons of 360 deals. This is one session that you don’t want to miss!

Jeffrey Epstein, VP Bus Dev/Artist Acquisition, Elite Artist Services
Dan Hoffman, EVP, Business & Legal Affairs,
Razor & Tie Direct
Michael Hausman, Founder, Michael Hausman Artist Management, Inc.
Mike Tunnicliffe, Partner, Tuna Music LLC / The Sheppard LLC
Maria Egan, A&R, Columbia Records

Moderator: Kelli Richards, CEO, The All Access Group

10:30am – 11:00am
sponsored by:

11:00am – 11:30am
Dalton Caldwell, CEO & Founder, imeem
Interviewed by: Ellen McGirt, Senior Writer, Fast Company

11:40am – 12:30pm
What Changes Are Needed to Reform the Digital Copyright System?
This panel of music and copyright experts will present their views of the top legal and policy issues facing the music industry today. Why do so many in the industry feel that the current copyright system does not fairly protect their interests? What needs to happen so that artists can live off their creativity, labels and publishers can see a fair return on their investments, technology companies have an incentive to innovate and receive a fair share of the pie and music fans can satisfy their current hunger for and exploration of new and/or alternative music? Each presenter will have 5 minutes to give an opening statement to make his or her case for changes needed to reform the system. Following the presentations, the presenters will discuss in a panel format giving each panelist a chance to agree with or refute the ideas presented by his or her colleagues.

Jim Cooperman, COO, Wind-up Records
Jonathan Potter, Executive Director, Digital Media Association
Michael Petricone, SVP, Government Affairs, Consumer Electronics Association
Jay Rosenthal, SVP & General Counsel, National Music Publishers Association
Moderator: Mark Fischer, Attorney, Fish & Richardson P.C.

12:30pm – 1:00pm
George Searle, CEO, LimeWire
Ron Berry, e-Commerce Advisor, The Isle of Man
Interviewed by: Marty Lafferty, CEO, DCIA

1:00pm – 2:00pm

2:00pm – 2:30pm
Presentations from Delegate Roundtables
One member of each roundtable group will present the 3 to 5 take-aways from the roundtable discussions.

2:40pm – 3:25pm
PANEL 3: Digital Music from an International Perspective
This panel will discuss developments in digital music from an international perspective. What trends are driving the music business beyond our borders? What are the challenges and opportunities for U.S.-based labels, publishers and artists to develop worldwide digital revenue? Which markets outside the U.S. present the greatest opportunities? What are the challenges and opportunities unique to foreign labels, publishers and artists in the U.S. market?

Martin Heath,
Lizard King Records US / Former Managing Director, Arista UK
John Fleckenstein, SVP of International,
BMG Label Group
Anders Hjelmtorp, Executive Director, Export Music Sweden
Alexander Ljung, Founder,
Ann C. Sweeney, EVP,
Warner/Chappell Music
Robb McDaniels, Chairman & CEO,
Moderator: Aydin Caginalp, Partner, Entertainment & Media Group,
Manatt, Phelps & Phillips, LLP

3:25pm – 3:55pm

3:55pm – 4:40pm
PANEL 4A: Licensing 2.0
How does licensing really work in the digital world? This panel of experts representing the various components of the licensing chain - from publisher and clearing house to licensee – will engage in a detailed discussion about how the licensing business really works. How flexible is the current regime when it comes to new digital business models?

Matthew DeFilippis, VP, New Media & Technology, ASCAP
Cecily Mak, Senior Counsel & Director of Music Licensing, RealNetworks
Maurice Russell, VP, Licensing, Collections & Business Affairs, Harry Fox Agency

Patrick Sullivan, President, RightsFlow
Alex Meshkin, CEO/Founder, Bopaboo
Lawrence Kenswil, Of Counsel, Loeb & Loeb LLP

3:55pm – 4:40pm
PANEL 4B: Music Blogs: The Ultimate Digital Tastemakers

Music blogs are playing an increasingly important role in making or breaking artists. This panel will discuss the role of music blogs in the digital music ecosystem.

Anthony Batt, President & Founder, Buzznet Inc.
Adam Farrell, Head of Marketing, The Beggars Group & Matador Records
Jim Merlis, President, Big Hassle Media / former Head of Publicity, Geffen
Matthew Perpetua, Founder,
Anthony Volodkin, Founder, The Hype Machine
Moderator: Eliot Van Buskirk, Staff Writer, Epicenter

4:45pm – 5:30pm
PANEL 5A: Online Video and Music
Broadband video is hugely popular and is creating opportunities for the music industry. This panel will discuss opportunities and business models for the music industry utilizing online video platforms. What impact will a robust market for online video have on the future of the music industry? What types of deals are being done?

Mark Eisenberg, EVP of Head of Bus./Legal Affairs, Global Digital, Sony BMG Music
Mark Ghuneim, CEO, Wiredset
Frank Johnson, VP, Data Solutions, Macrovision

David Leibowitz, EVP, Business & Legal Affairs, Gotuit Media
Zahavah Levine, VP, Business Development & General Counsel, YouTube
Moderator: Frank Rose, Contributing Editor, Wired Magazine

4:45pm – 5:30pm
PANEL 5B: Indies in the Digital Age
Sponsored by:

The independent share of the global music market has been steadily increasing over the past few years due in great part to the increase of digital distribution and the availability of low cost digital tools for music production, marketing and promotion. This panel will discuss the role of the Internet, mobile and digital technologies in the growth and future of the independent sector. What are the pros and cons of being an Indie in today's market?

Don Kimenker, guitarist/artist / Founder, (Sam Ash)
Matt Laszuk, President, IRIS Distribution
Chris Phenner, EVP, Business Development, Thumbplay
Amaechi Uzoigwe, Co-Founder, Definitive Jux
Tony van Veen, CEO & President, Audio and Video Labs (Disc Makers/CD Baby)
Rich Bengloff, President, A2IM

6:30pm – 9:00pm
Hosted by:

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