Digital Music Forum East
February 24, 2011   |  Museum of Jewish Heritage, New York City

Phone Registration:
Call 1-310-855-0033 ext. 0

Museum of Jewish Heritage
36 Battery Place
New York City
February 24, 2011

2012 Sponsors
Manatt, Phelps & Phillips, LLP

Loeb & Loeb


DIY Media

Streaming Partner

Social Media Partner

Media Partners


Boogar Lists


Candian Music Week


Welcome to the 11th Annual Digital Music Forum:
Where Technology, Music and Creativity Meet...

Agenda - Thursday, February 24

8:00am – 9:00am
Registration, Breakfast & Pre-Event Networking

9:00am – 9:15am
Welcome, Introductions

Jay Baage, VP, Content & Business Development, Digital Media Wire

Opening Conversation
Ted Cohen, Managing Partner, TAG Strategic
Ned Sherman, CEO & Publisher, Digital Media Wire

9:15am – 10:00am
RESEARCH PRESENTATIONS: The Latest Digital Music Trends & Analysis

Leading analysts and researchers kick-off the day’s discussions with an overview of the latest research about the current state of digital music, including consumer behavior & attitudes; adoption & penetration rates of digital products, key technology channels & platforms; and business & economic performance numbers. What is the outlook for the industry in the years to come?

David Bakula, SVP, Analytics, Nielsen/SoundScan
Eric Garland, CEO & Founder, BigChampagne
Russ Crupnick, President, NPD Entertainment, The NPD Group, Inc.
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire

10:00am – 10:45am

This panel of industry experts will discuss the hot button issues of day, including new and expected online and mobile music product offerings and business models, new channels of digital revenue, cloud and subscription services, MP3 stores, digital music pricing, ad-supported models and next generation devices. What innovations and business models will fuel growth in the digital marketplace? What is the current state of the online and mobile music markets and where is the industry heading?

John Boyle, CEO, The BAM Group
Christina Calio, Director, Music Relationships, Strategy & Biz Dev, Microsoft
Vince Bannon, VP, Entertainment Partnerships & Development, Getty Images
Julie Lee, EVP, Business Development & Business Affairs, VEVO
Richard Conlon, SVP, Corporate Strategy, Communications & New Media, BMI
Gerrit Meier, Chief Operating Officer, Digital, Clear Channel Radio
Moderator: Ted Cohen, Managing Partner, TAG Strategic

10:45am – 11:10am

11:10am – 11:25am
A Conversation with David Pakman, Partner, Venrock
Interviewed by: Ned Sherman, CEO, Digital Media Wire

11:25am – 11:35am

"Beyond Oblivion" Presented by CEO & Co-Founder, Adam Kidron

11:40am – 12:00pm
Gary Shapiro, President & CEO, Consumer Electronics Association, Author, The Comeback: How Innovation will Restore the American Dream
Interviewer: Mike Masnick, Editor, TechDirt

12:00pm – 12:45pm
The Battle to Control & Monetize Music in the Cloud
Who’s in it? Who’s going to win it? Announcements about new market entrants and speculation that Spotify, Apple and possibly Google may launch their cloud-based services in the United States have created new questions and a lot of buzz around the concept of "music in the cloud". How are business models progressing and what more needs to be done to fully legitimize cloud-based distribution channels? What kinds of marketing and promotional tactics show the most promise for profitably exploiting these uniquely consumer-based systems?  What does the future hold for cloud-based music services?

Anu Kirk, VP of Mobile Product, MOG
Eric Klinker, CEO, BitTorrent
Daren Tsui, CEO, Mspot
Vickie Nauman, Vice President, North America, 7digital
Carter Adamson, COO, Rdio
Moderator: Ned Sherman, CEO, Digital Media Wire

12:45pm – 1:45pm
LUNCH BUFFET in the Museum's Event Hall
Join a Lunch Table Discussion Group. Tables will be marked with discussion topics. Suggest a Topic - If you are registered for the event and would like to propose a topic to moderate, please email us at

1:45pm – 2:10pm

Dermot McCormack, EVP of Digital Media, MTV Networks Music & Logo Group

2:15pm – 3:00pm

The Next Wave of Connected Devices
You’ve downloaded hundreds of tracks to your desktop, have dozens of stations set up with your favorite Internet radio provider and now you want to listen in your car, in the living room, on your phone, on your laptop and on any other device you own. Sounds reasonable?  Who’s making this happen?  This panel with discuss the next wave of connected devices to allow consumers to listen to music anywhere, anytime on any device.

Brian McGarvey, Vice President, Business Development, Rhapsody
Thomas Meyer, Marketing Director, Earned Media, Sonos
Finbar O'Hanlon, CEO, Linius
Stephen Dupont, Director of Sales, U.S. & Canada, Gracenote
Adam Powers, Senior Director, Technology, Rovi Corp
Moderator: Aydin Caginalp, Partner, Entertainment & Media, Manatt

2:15pm – 3:00pm
If I wanted to reform music copyright law, I would...

A common complaint of entrepreneurs attempting to license music for digital music-based services is that the current laws governing music licensing are too complex and unfavorable to digital music start-ups. In this panel, we will hear from experts in the field as they discuss what's working and what's not under the current licensing laws? What the arguments for and against reform? In an ideal, what changes should be made or not?  

Scott Sellwood, SVP & General Counsel, RightsFlow
Matthew DeFilippis, Vice President, New Media & Technology, American Society of Composers, Authors & Publishers (ASCAP)
Casey Rae-Hunter, Communications Director & Sr. Policy Strategist, Future of Music Coalition
Lee Knife, Executive Director, Digital Media Association
Adam H. Parness, Senior Director, Music Licensing, Rhapsody International Inc.
: David Oxenford, Partner, Davis Wright Tremaine, LLP
3:00pm – 3:45pm
How Technology is Changing the Business
Technology has created new opportunities and experiences for artists, performers, promoters, vendors and fans. The live music experience is no longer confined to the club or concert hall. Mobile apps, social networks and recommendation services, and services that allow social experiences around both live face to face and online, 3D and HD concerts are changing and enhancing the live music experience. This panel will discuss how technologies are being used to better connect with fans and promote, produce and create new revenue opportunities around live events.

Evan Lowenstein, CEO & Founder, StageIt
Vince Iwinski, Manager, Umphrey's McGee
Craig Bruck, Music Agent, International Creative Management (ICM)
Jenny Connelly, Vice President of E-Commerce, Live Nation-Ticketmaster
Paul Josephsen, Senior Director of Tour Marketing, Eventful
Moderator: Kelli Richards, President & CEO, The All Access Group
3:00pm – 3:45pm
Finding the Right Balance between Enforcement & Innovation
Piracy continues to be a thorn in the side of the music industry. What is the current status of music piracy? What efforts are being taken to combat piracy? What are the latest legal and policy developments? What is happening on the global front? What is the right balance between piracy enforcement and technological innovation? This panel will discuss the current status of the debate over digital copyrights.

Rich Bengloff, President, A2IM
Michael Petricone, SVP, Government Affairs, Consumer Electronics Association
Julie Samuels, Staff Attorney, Electronic Frontier Foundation
Mark Eisenberg, Digital Media Executive & Consultant, LatticeWorks Media
Bryan Calhoun, VP, New Media & External Affairs, SoundExchange
: Jonathan Potter, Digital Media Consultant
3:45pm – 4:15pm

4:15pm – 5:00pm
How Are Brands Working with the Music Industry in the Digital Age?

There has long been a close relationship between Madison Avenue and the music industry with music at the core of some of the most engaging brand marketing campaigns. Given the proliferation of new technologies, how are brand marketers and their agencies navigating the digital space? The panelists share their experience and processes in making smart marketing investments in an ever changing landscape.

Keith Brannan, VP of Marketing & Financial Security Planning, Country Financial
Andrew Katz, Director of Marketing, Pepsi-Cola North America
Megan Brown, Talent Negotiations Specialist, Ketchum Sports & Entertainment
Matt Ostrower, Artist Partnerships & Programming, Pandora
Moderator: Matt Ringel, Managing Partner, New Era Media & Mktg, Red Light Management
4:15pm – 5:00pm
PANEL 5B: COMMUNITY: Understanding & Engaging Your Community
This panel will discuss the power of community and how to access the right data about and to better understand your community. How do you engage and grow your community?  How do you utilize digital tools to better connect with fans and promote, produce and create new revenue opportunities?  How do you mobilize fans and create interaction and engagement on a global level?

Ranj Bath, COO & Co-Founder, Desi Hits!
Mark Ghuneim, CEO, Wiredset
Jon Satterley, SVP, New Media & Global Biz Dev, Roadrunner Records
Constantine Roussos, Founder and CEO, dotMusic (.MUSIC)
Moderator: George White, GM, Digital, Billboard
5:05pm – 5:10pm
Industry Announcement - Details TBA On Stage

5:10pm – 5:55pm
PANEL 6A: MOBILE MUSIC: Apps and Other Offerings
One of the top trends of 2010 was the rise in popularity of mobile apps allowing artists and labels to connect with fans, distribute music, keep fans updated with new information, exclusive videos, chat rooms, and Twitter-style news feeds. This panel will discuss the opportunities around music apps with a focus on how artists and labels are using apps. What is the next frontier of mobile apps and the music industry?

Konny Zsigo, CEO, Wireless Developer Agency
Jim Lucchese, CEO, The Echo Nest
Jon Vanhala, SVP, Digital & Biz Dev, Island Def Jam Music Group
Ron Faris, Director of Brand Experiences, Virgin Mobile USA
Moderator: Steve Bradbury, Principal, Vlocity Digital
5:10pm – 5:55pm
This panel will discuss the latest developments in social media with a focus on the relationship between social networks and the music industry. How can the music industry benefit from the traffic and buzz generated by social networks? Can this translate into online music sales or tangible benefits? What's next in this exciting industry sector? Will the next wave of social media benefit the music industry?

Craig Besnoy, Vice President, Business Development, Universal Music Group
Nicole Cifani, Interactive Director, Partner Relations, Yahoo! Music
Allison Schlueter, Vice President, Digital Media, Island Def Jam Music Group
Gabe Adiv, CEO, TuneUp Media
Timo Poijärvi, VP,
Moderator: Larry Kenswil, Of Counsel, Loeb & Loeb LLP
6:00pm until 7:00pm
Interested in Sponsorship Opportunities? 
Please email Tinzar Sherman at


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