October 7-8, 2009   |   Los Angeles, CA

Digital Music Forum East Button
To register by phone
please call 310-855-0033

Hollywood Roosevelt Hotel
The Roosevelt Hotel

7000 Hollywood Blvd.
Los Angeles, CA 90028

Manatt, Phelps & Phillips, LLP

Cisco Systems

Dada Entertainment


Parks Associates

(2009-10-06): DMFW Kicks Off Tomorrow! Stellar Line-up with 300+ attendees. LAST CHANCE to Register
(2009-10-01): 1 Week until Event! Use #dmf
to connect with attendees on Twitter.
(2009-09-25): Asya Shein, Founder & CEO, Fusicology and Vikter Duplaix, producer, Grammy nominated independent recording artist, world renowned DJ, and VP of Los Angeles chapter of the Recording Academy join "Urban Music" panel with KCRW's Garth Trinidad.
(2009-09-23): John Rubey, President, AEG Network Live
joins "State of the Digital Union"
(2009-09-16): Pandora Founder Tim Westergren
to keynote at event.
(2009-09-12): Announcing October 7 - VIP Poolside Reception sponsored by RightsFlow for Digital Music Forum Badge Holders - at the Legendary Tropicana Bar.
(2009-09-11): MySpace Music President Courtney Holt to be featured in keynote interview with Celia Hirschman.
(2009-09-10): Garth Trinidad Award-Winning DJ & Host
for KCRW to lead discussion on the intersection of Urban Music, technology and digital lifestyles.
The "Social Strip": Owners and Execs from The Roxy Theatre, The Viper Room, Comedy Store, and Book Soup to discuss how an innovative group of club and small business owners bring new life to the Sunset Strip through using social media.
"Games & Music"
: Execs from Sony Playstation, Rock Band and APM Music to discuss the bright future for games and music.
(2009-09-06): "State of the Digital Union": TAG's Ted Cohen discusses the state of digital music businesses with senior execs from Interscope Geffen A&M, Rovi, Rhapsody America, Getty Images and Rebel Content

Over 300 of the most influential decision-makers in the music industry gather in Los Angeles each year for this incredible 2-day deal-makers forum to network, do deals, and share ideas about the business. Digital Music Forum West – now in its 4th year – features a lively and fun debate on timely cutting-edge business topics, demos as well unrivaled access to some of the most progressive companies in Hollywood, Silicon Valley and beyond. We invite you to join us at this year's event and take part in the discussion. The event is designed to be interactive like the world we live in giving delegates the opportunity to share their ideas live at the event via our Twitter board and in moderated roundtable meetings. Do you Tweet? Use #dmf for event connections.

Who's Coming? Join Music Industry Leaders - including major label execs from Universal, Warner, EMI and SonyBMG; top digital executives from MySpace, AOL, Rhapsody, MTV, Topspin, ARTISTdirect, Amazon.com, Slacker, Live365, Nokia, Pandora, Yahoo!, iLike, Eventful, Rovi, imeem, RealNetworks, Consumer Electronics Association (CEA); and many more.  For more information, contact Jay Baage, jay@digitalmediawire.com or call 310-855-0033 ext. 704

2009 Speakers include
Courtney Holt
MySpace Music
John Rubey
AEG Network Live
Garth Trinidad
Award-Winning DJ & Host

Tim Westergren
Chief Strategy Officer
& Founder

Francis Ten
Founding Band Member
West Indian Girl
Ali Partovi
CEO & Co-Founder
 Vikter Duplaix
Producer, Grammy Nominated Artist, DJ,
LA Chapter,
 Recording Academy

Rose Slanic
Roadrunner Records Canada
Ted Mico
Head of Digital
Interscope Geffen A&M
Jon Potter
Executive Director
Digital Media Association

Massimiliano Pellegrini
Dada Entertainment
Ted Cohen
Managing Partner
TAG Strategic

Aydin Caginalp
Partner, Entertainment & Media,
Manatt, Phelps & Phillips, LLP
Michael Spiegelman
Head of Music
Dave Dederer
VP, Bus. Dev. Melodeo
The Presidents of the United States of America 
Mike Cannady
Chief Strategy Officer & CFO
Scratch DJ Academy
Heidi Richman
HRMP Lifestyle Marketing & Promotion
Jeff Marshall
Executive Producer, The Rock Band Network
Harmonix Music Systems
Ned Sherman
CEO & Publisher
Digital Media Wire
David Oxenford
Davis, Wright, Tremaine LLP
Jordan Glazier
Tim Quirk
VP, Programming & Creative
Rhapsody America
Christian Jorg
Head of Digital
Island Def Jam Music Group / UMG
Nic Adler

The Roxy Theatre
Patrick Sullivan
President & CEO
David Leibowitz
Sir Groovy

Maurice Russell
VP, Licensing, Collections
& Business Affairs

Harry Fox Agency

Kelli Richards
President & CEO
The All Access Group
John Moakley
EVP, Data Services
Rovi Corporation
Justin Gage
Aquarium Drunkard / Autumn Tone Records
Josh Brooks
VP, Content & Programming

John Rudolph
Bug Music
Board Member
Lina Lecaro
LA Weekly
Cecily Mak
Assoc. General Counsel & Dir. of Music Licensing
Real & Rhapsody 
Dave Conway
Little Radio
Eric Garland

James Lamberti
VP, Marketing & Artist Services
Russ Crupnick
VP & Senior Industry Analyst

The NPD Group
Jim Griffin
Founder / Advisor

Choruss / Warner Music Group
Barry Layne
ARTISTdirect Internet Group
Daren Tsui
CEO & Co-Founder
Michael Petricone
SVP of Gov't Affairs
Consumer Electronics Association
Lawrence Kenswil
Of Counsel
Loeb & Loeb
Tom Carolan
Total Live Music
Jeannie Novak
Founder & CEO
Dick Wingate
Head of East Coast Client Relations
TAG Strategic

Brenden Mulligan
Founder & President
Mike Spinella
Director, Label Relations
AOL Music Network
Claudia Ceniceros
Sr. Director, Media & Entertainment Partnerships
Cisco Media Solutions Group

Kurt Hanson
RAIN: Radio and Internet Newsletter
Johnie Floater
GM, Media
Daniel Tibbets
Executive Vice President & Studio Chief
GoTV Networks

Kyra Reed
MarKyr Media
Chad Cooper
VP of Sales, Marketing and Editorial Content
Larry Weintraub
Co-Founder and CEO
Vince Bannon
VP, Entertainment Partnership & Dev.
Getty Images
Benjamin Lebrave
Akwaaba Music
Alf LaMont
Director of Marketing and Development
The Comedy Store
 Brenda Walker
Rebel Content
Sami Valkonen
Head of Global Business Affairs
Nokia Music
Scott Geller
Zooz Mobile
Alan Miller
Filter Creative Group


Filter Magazine
Richard Conlon
VP, New Media and Strategic Dev.
Jay Frank
SVP, Music Strategy
CMT (MTV Networks)
Hal Bringman
Founder & President
Celia Hirschman
KCRW's "On The Beat"
Alex Hackford
Head of A&R
Sony Computer Entertainment America
Anthony Batt
Founder &
Chief Creative Officer
Nathan Levinson
Marketing Director
The Viper Room
Les Watkins
SVP, Bus. Affairs & Dev.
Music Reports
Mark Shedletsky
Founder & CEO
Jay Baage
VP, Content
Digital Media Wire
Asya Shein
Founder & CEO
Erik Steigen
Director, Publishing & Royalties
Provident Financial Management
Alexander Ljung
Founder & CEO

Jaclyn Ranere
Director, Interactive Marketing
The Orchard 
Tyson Cornell
Marketing Director
ook Soup 
Jim Rondinelli
SVP of Strategic Development
Charlie Amter
Marketing Director
The Andaz

2009 Agenda

DAY 1 – Wednesday, October 7

12:15pm – 1:15pm
Registration & Pre-Event Networking

1:15pm – 1:30pm
Welcome, Introductions & Opening Remarks
Ned Sherman, CEO & Publisher, Digital Media Wire
Ted Cohen, Managing Partner,
TAG Strategic

1:30pm – 2:15pm
Leading analysts and researchers kick-off the day’s discussions with an overview of the latest research about the current state of digital music, including consumer behavior & attitudes; adoption & penetration rates of digital products, key technology channels & platforms; and business & economic performance numbers. What is the outlook for the industry in the years to come?

Russ Crupnick, Senior Industry Analyst, NPD Group
Eric Garland, CEO, BigChampagne
James Lamberti, VP of Marketing & Artists Services, Topspin
Ned Sherman, CEO & Publisher, Digital Media Wire

2:20pm – 3:05pm

This panel of industry experts will discuss the hot button issues of day, including the debate over digital music pricing, social networks, online and mobile music product offerings and business models, new channels of digital revenue, subscriptions, MP3 stores, ad-supported models and next generation devices. What innovations and business models will fuel growth in the digital marketplace? What is the current state of the online and mobile music markets and where is the industry heading?

Ted Mico, Head of Digital, Interscope Geffen A&M
John Moakley, EVP, Data Services, Rovi Corporation
Tim Quirk, VP, Programming & Creative, Rhapsody America
Vince Bannon, VP, Entertainment Partnership & Dev., Getty Images

Brenda Walker, Principal, Rebel Content
John Rubey, President, AEG Network Live
Moderator: Ted Cohen, Managing Partner,
TAG Strategic

3:05pm – 3:45pm
*DELEGATE ROUNDTABLES - Join a Discussion Group*
Delegate roundtables are led by attendees and speakers who volunteer to moderate discussions around specific topics. Sign up for the roundtable of your choice at the registration table. Discussion groups will fill up fast, so please make sure to sign-up when you arrive. Each group will meet at a designated roundtable (signs will mark the topic for each table) at 3:10pm.
Open discussion topics are:

  • "Games & Music"
    Moderated by:
    Jeannie Novak, Founder & CEO, Indiespace

  • "Financial Services & Growth Capital"
    Moderated by:
    Craig Sussman, Business Dev. Director, Provident Financial Management
    Adam Stormoen, VP, McGladrey Capital Markets

Suggest a Topic -

If you are registered for the event and would like to propose a topic to moderate, please email us at Jay@digitalmediawire.com

3:45pm – 4:30pm
Music is at the core of some of the most innovative and popular digital products and services, which have attracted billions of dollars in investment. What are the defining characteristics of digital products and services that are attracting loyal fans and users? What does it take for a new technology or digital service to develop into a profitable business? What needs to happen to open the pocketbooks of investors and create more opportunity for innovation in the digital music space? What trends and technologies should we be watching? This panel will discuss what’s to come in digital music innovation.

Mike Cannady, Chief Strategy Officer & CFO, Scratch DJ Academy
Claudia Ceniceros, Senior Director, Media & Entertainment Partnerships, Cisco
Jordan Glazier, CEO,
David Leibowitz, Chairman, Sir Groovy
Brenden Mulligan, CEO & Founder, ArtistData
Aydin Caginalp, Partner, Entertainment & Media, Manatt, Phelps & Phillips, LLP

4:40pm – 5:25pm
PANEL 3: MOBILE APPS: The Next Frontier for the Music Industry?
When Apple launched its app store last year, what followed was a flurry of innovation around the iPhone and iPod Touch. Fast forward to today and music apps for smart phones and social networks are the hot new way for artists to keep fans updated with new information, exclusive videos, chat rooms, and Twitter-style news feeds. This panel will discuss the opportunities around music apps with a focus on how artists and labels and using apps to promote and even distribute music. What can we expect with the launch of the RIM/Blackberry and Android app stores?  Will more artists follow the lead of the Presidents of the United States of America, who recently released a $3 app for iPhone and iPod Touch containing the full tracks of their four albums? What is the next frontier of mobile apps and the music industry?

Dave Dederer, VP, Melodeo / The Presidents of the United States of America
Scott Geller, CEO, Zooz Mobile (publisher ZOOZbeat Music reCreation Studio)

Christian Jorg, Head of Digital, Island Def Jam Music Group / UMG
Ali Partovi, CEO & Co-Founder, iLike
Massimiliano Pellegrini, CEO, Dada Entertainment
Moderator: Dick Wingate, Head of East Coast Client Relations, TAG Strategic

5:30pm – 6:15pm
"A Discussion of Urban Music"
Featuring Garth Trinidad, Award-Winning DJ & Host, KCRW / Host & Producer, MyHangSuite.com / President, Garth Trinidad Sound
With Special Guests:
Asya Shein, Founder & CEO,
Vikter Duplaix, Accomplished Music Producer, Grammy Nominated Independent Recording Artist, World Renowned DJ, and VP of LA Chapter of Recording Academy. Check out his hit "Make a Baby":

Check out this 2007 interview with Asya:

Check out CurrentTV's profile of Garth:

6:30pm – 7:30pm
Join Us Poolside at the Tropicana Bar!



DAY 2 – Thursday, October 8

9:00am - 9:45am
Listeners love the convenience, interactive features and less intrusive advertising of Internet radio services, but most services are still struggling to make a profit. What are the main business obstacles to creating a profitable Internet radio service? Are royalty rates still a big issue for these services? How can the popular Internet radio services of today make money and grow their businesses while avoiding the pitfalls of their now extinct predecessors? This panel will tackle these questions and more.

Dave Conway, Founder, Little Radio
Johnie Floater, General Manager, Media, Live365
Kurt Hanson, Publisher, RAIN / CEO, AccuRadio
Jim Rondinelli, SVP of Strategic Development, Slacker

Moderator: David Oxenford, Partner, Davis, Wright, Tremaine LLP

9:55am – 10:40am
PANEL 2: THE "SOCIAL STRIP": Social Media & The Sunset Strip
The "Social Strip" focuses on the efforts of an innovative group of club and business owners to bring new life to the Sunset Strip through using social media. This is a great story of how social media is uniting small businesses with a common goal of revitalizing a community around music, technology and digital lifestyles.

Nic Adler, Owner, The Roxy Theatre
Charlie Amter, Marketing Director, The Andaz
Tyson Cornell, Marketing Director, Book Soup
Nathan Levinson, Marketing Director, The Viper Room
Alf LaMont, Director of Marketing and Development, The Comedy Store
: Kyra Reed, Co-Founder, MarKyr Media

10:40am – 11:00am

11:00am – 11:30am
Tim Westergren, Chief Strategy Officer & Founder, Pandora
Check out our interview with Tim at last year's event:

11:40am – 12:30pm
We've all heard the arguments before: From technology companies, who say that existing copyright laws are obsolete and need to be reformed to allow for innovation in the digital age, to rights’ holders, who say that strict enforcement of existing laws is necessary to curb piracy and protect their right to be fairly compensated for their hard work and investments. This panel will discuss the current status of the debate over digital copyrights. What are the latest legal and policy developments? What needs to happen so that artists can live off their creativity, labels and publishers can see a fair return on their investments, technology companies have an incentive to innovate and receive a fair share of the pie and music fans can satisfy their current hunger for and exploration of new and/or alternative music?  


Jim Griffin, Founder, Choruss / Advisor, Warner Music Group

Jonathan Potter, Executive Director, Digital Media Association
Michael Petricone, SVP, Gov't Affairs,
John Rudolph, CEO, Bug Music / Board Member, NMPA
Sami Valkonen, Head of Global Business Affairs, Nokia Music

Moderator: Lawrence Kenswil, Of Counsel, Loeb & Loeb LLP

12:30pm – 1:00pm
Courtney Holt, President, MySpace Music
Interviewed by: Celia Hirschman, Host, KCRW's "On The Beat"
Check out this interview with Courtney at the 2009 MidemNet:

1:00pm – 2:00pm
LUNCH BREAK - Buffet in the Academy Room

2:00pm – 2:30pm
Presentations from Delegate Roundtables

One member of each roundtable group will present the 3 to 5 take-aways from the roundtable discussions on Day 1.

2:40pm – 3:25pm
PANEL 4A: Digital Music from an International Perspective
This panel will discuss developments in digital music from an international perspective. What trends are driving the music business beyond our borders? What are the challenges and opportunities for U.S.-based labels, publishers and artists to develop worldwide digital revenue? Which markets outside the U.S. present the greatest opportunities? Will ad-supported services like the recently announced Chinese venture involving the partially-Google-owned Top100.cn and all four major labels succeed in stemming piracy and monetizing online music in China?  Will this model be extended to other countries and perhaps eventually to the United States?

Alexander Ljung, Founder & CEO, SoundCloud (Germany)
Rose Slanic, GM, Roadrunner Records (Canada)
Benjamin Lebrave, Founder ,
Akwaaba Music
Moderator: Hal Bringman, Founder & President., NVPR (LA and Buenos Aires)

PANEL 4B: I Want My Music Videos Anytime, Anywhere, on Any Device!
Music videos, which served as one of the most important promotional and marketing tool during much of the past twenty-five years, are back, but the model is different as production costs have gone down and viral, social, online and mobile networks have replaced cable television as the platforms of choice. This panel will discuss opportunities and business models for the music industry utilizing online video platforms. What impact will a robust market for online video have on the future of the music industry? What types of deals are being done? What is happening with video in the mobile space? How are music videos fitting into the promotional plans in the digital age?

Chad Cooper, Vice President, OVGuide
Jay Frank, SVP, Music Strategy, CMT (MTV Networks)
Mike Spinella, Director, Label Relations, AOL Music Network
Daniel Tibbets, EVP & Studio Chief, GoTV Networks

Daren Tsui, CEO & Co-Founder, mSpot
Moderator: Jay Baage, VP of Content & Bus. Dev., Digital Media Wire

3:25pm – 3:55pm

3:55pm – 4:40pm
PANEL 5A: Games & Music
The popularity of music-themed games like Guitar Hero and Rock Band has focused attention on the growing relationship between the game and music industries. This panel will explore this relationship further by looking at opportunities for composers and rights holders to sell and promote their music through games as well as the opportunity for new innovative game projects bring together pop culture, music and games. What’s next for the collaboration between the gaming and the music industries? What are the opportunities and challenges for making the most out of the creation of this new phenomenon?

Alex Hackford, Head of A&R,
Sony Computer Entertainment America
Jeff Marshall, Executive Producer, Rock Band Network
Jeannie Novak, Founder & CEO, Indiespace
Mark Shedletsky, CEO, Blue Haze
Adam Taylor, President, APM Music
Moderator: Kelli Richards, President & CEO, The All Access Group

3:55pm – 4:40pm
PANEL 5B: The Evolution of Music Blogs
Music blogs and blog aggregators and networks are a key component of music promotion and discovery, serving as trusted filters and digital tastemakers like independent radio of the past. What are the current trends with music blogs? What is the relationship between blogs, artists, labels and fans? What new innovations are likely in the blogsphere? How will blogs evolve to remain relevant in the years to come?



Anthony Batt, Founder, & Chief Creative Officer, BuzzMedia
Justin Gage, Founder, Aquarium Drunkard / Autumn Tone Records
Lina Lecaro, Columnist, LA Weekly
Francis Ten, Founding Band Member, West Indian Girl
Larry Weintraub, CEO, Fanscape
Moderator: Heidi Richman, Founder, HRMP Lifestyle Marketing & Promotion

4:45pm – 5:30pm
PANEL 6A: Social Media 2.0:
Will the Next Phase of Social Media Benefit the Music Industry?
This panel of leading experts will discuss the latest developments in social media with a focus on the relationship between social networks and the music industry. How can the music industry benefit from the traffic and buzz generated by social networks? Can this translate into online music sales? What's next in this exciting industry sector? Will social media 2.0 benefit the music industry?


Josh Brooks, VP, Content & Programming, Playlist.com

Barry Layne, COO, ARTISTdirect Internet Group
Tom Carolan, Founder, Total Live Music
Jaclyn Ranere, Director, Interactive Marketing, The Orchard
Moderator: Alan Miller, Co-Owner/CEO Filter Creative Group, Co-Publisher
Filter Magazine

4:45pm – 5:30pm
PANEL 6B: Rights, Royalties & Reporting in the Digital World
With so many digital products today, the business has become one of micro transactions and the process of licensing rights and collecting, administering and reporting royalties is far from what it should be. This panel will discuss issues related to rights, royalties and reporting in the digital world.  What are the key problems that need to be addressed? What needs to happen to create a better system that provides accuracy, transparency, and accountability for all aspects of rights and royalty administration?


Richard Conlon, VP, New Media & Strategic Dev., BMI
Cecily Mak, Assoc. General Counsel & Dir., Music Licensing, Real & Rhapsody
Maurice Russell, VP, Licensing, Collections & Bus. Affairs, Harry Fox Agency
Erik Steigen, Dir., Publishing & Royalties, Provident Financial Management
Les Watkins, SVP, Business Affairs, Music Reports

Moderator: Patrick Sullivan, President & CEO, RightsFlow

5:30pm until 7pm
After-Party - Join Us at the Tropicana Bar
Cash Bar and Appetizers

For more information, please contact Ellen Gildersleeve, Director, Marketing & Events at 310-855-0033 ext.5 or by email at ellen@digitalmediawire.com.

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