October 6-7, 2010   |   Los Angeles, CA

Digital Music Forum East Button
To register by phone
please call 310-855-0033 ext. 0

Hollywood Roosevelt Hotel
The Roosevelt Hotel

7000 Hollywood Blvd.
Los Angeles, CA 90028

Group Rate: $215
Please call 800.950.7667 and mention "Digital Media Wire" to make a reservation.


Manatt, Phelps & Phillips, LLP



Export Music Sweden


Parks Associates

Canadian Music Week

Last Year Mobile Apps and Social Media Were Hot!
What will be the Buzz This Year?

Join 300+ of the Most Influential Music and Digital Media Leaders for this prestigious event...

Export Music Sweden AB (ExMS) to Sponsor Cocktails poolside at Tropicana Bar on October 7!
Announcing NEW Partnership -- Digital Music Forum Badge Holders to receive free entrance to Filter Magazine's Culture Collide Festival, a multicultural weekend-long melting pot of musical excellence. Showcases take place on October 7, 8 and 9 at Spaceland, the Echo, Echoplex and The Standard, Downtown LA with a block party on October 10 presented by Toyota Antics to celebrate the weekend's festivities.
Tom Silverman, founder, chairman and CEO of Tommy Boy Records and co-founder of the independent film and television company Tommy Boy Films to do 1-on-1 keynote interview with author Fred Goodman.
7/28/10: Early Bird rate ends on Friday, July 30.
Chris Tsakalakis, General Manager of the combined eBay Tickets / StubHub business to keynote.
7/22/10: Rick Alden
, Founder and CEO of Skullcandy, joins this year's event as a Keynote Speaker.
Fortune's Fool: Edgar Bronfman, Jr., Warner Music, and an Industry in Crisis author Fred Goodman to speak.
7/1/10: Academic, non-profit and student rates available. Contact us at 310-855-0033 ext. 0.
6/15/2010: Agenda to be announced in two weeks: We are very pleased to announce that we will be announcing the agenda for the 2010 event in two weeks. If you have suggested topics and speakers, please complete the speaker submission form at http://www.dmwmedia.com/submit-speaker 6/14/2010: For sponsorship and exhibitor information, please contact:
Jay Baage: jay@digitalmediawire.com (tel. 310-855-0033 ext. 704)
Tinzar Sherman: tinzar@digitalmediawire.com (tel. 310-855-0033 ext. 702)

2010 Speakers

In the course of three tumultuous decades in popular music, Tommy Boy founder and Chairman, Tom Silverman, has created a striking success story for himself and his company. In the process, Tommy Boy has earned gold, platinum and multi-platinum albums by such artists as Everlast, Queen Latifah, Coolio, Naughty By Nature, Club Nouveau, De La Soul, Digital Underground, and House of Pain, and has been Billboard Magazine’s number one dance label for six years in a row. In addition to unique artists and great records, Silverman’s innovative ideas about packaging, marketing and distribution of music helped separate Tommy Boy from the pack. In 1981, Silverman and his partners (Joel Webber and Marc Josephson) created the original New Music Seminar as a new kind of grassroots music industry gathering for disenfranchised music business upstarts. From humble beginnings, New Music Seminar became the biggest and most important convention in the music industry; its combination of panels, workshops and live showcases became the model for CMJ, Canadian Music Week, Winter Music Conference and SXSW, among other followers. Silverman is a founding member of the American Association of Independent Music (A2IM) and Merlin; sits on the board of SoundExchange, the RIAA and We Are Family Foundation and has served on the boards of NARM, NAIRD, AFIM, The Rock & Roll Hall of Fame and the Dance Music Hall of Fame. Don't miss this Digital Music Forum exclusive with Tom Silverman and author / music journalist Fred Goodman discuss the Future of the Music Business.

Chris Tsakalakis led eBay's acquisition of StubHub in 2007 and is General Manager of the combined eBay Tickets / StubHub business, responsible for full P&L and post-merger integration. Chris has been an eBay Marketplaces executive since 2003. Prior to joining eBay Tickets, Chris managed the Advanced Solutions Group which provides solutions for advanced buyers and sellers and includes eBay Stores, ProStores, Trading Platforms, Seller Marketing and Tools, the eBay Developers program and Shipping. Over a 3-and-a-half-year period, he managed the development and growth of the eBay Stores subscriber base from 50,000 to more than 260,000. StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. Don't miss this Digital Music Forum exclusive!

Rick Alden is the CEO of Skullcandy and founded the company in 2003. A graduate of the University of Colorado, he has always maintained a passion for action sports and believes that “no good idea ever came from behind a desk.” In 2003, Alden formed Skullcandy with the goal of designing products that offered a solution and that also fit into his active lifestyle. It was never Alden’s intention to be a ‘one product pony’, coming from the snowboard & skateboard industries, he set out to develop core audio products that would speak to this heavy iPod & cell phone using demographic. Five years after the first round of trade shows, Alden has created 35 skews of headphones that are now on the market under the Skullcandy name.

Accomplished business reporting and thoughtful cultural criticism rarely meet, but Fred Goodman works a unique beat. A former editor of Rolling Stone and the author of hundreds of features, his groundbreaking and critically lauded book, The Mansion on the Hill: Dylan, Young, Geffen, Springsteen, and the Head-on Collision of Rock and Commerce, chronicled the evolution of the archaic underground rock & roll scene of the 1960s into the global record industry. With his newly published Fortune's Fool: Edgar Bronfman, Jr., Warner Music, and an Industry in Crisis, Goodman casts his eyes again on the recording industry, tracing its catastrophic decline in the Internet era. Fortune's Fool reveals how the record industry came to such dire straits, where Bronfman's attempts to right it have failed and succeeded, and the lessons other industries should learn from the music industry's trials. Don't miss this Digital Music Forum exclusive as Goodman interviews Tom Silverman, founder, chairman and CEO of Tommy Boy Records and co-founder of the independent film and television company Tommy Boy Films about the future of the business. 

Jason Gates, Pandora
Jack Isquith
SVP, Digital Music
Warner Bros.
Jeff Price
CEO, Founder
& President

Jackson Gates
Director, Business

Gene Sheridan
Michael Robertson
Mitch Rotter
SVP, Marketing &
Product Development

Universal Music Group
Ty Roberts
Drew Denbo
Director of Business Development, Music

RealNetworks, Inc.
Claes Loberg
Guvera Ltd.
Jim Rondinelli
SVP of Strategic Development

Arvind Venkateswaran
SVP - Worldwide Bus. Dev.
& Marketing and
Americas & Asia GM


Jeff Bronikowski
Head of Music
 Albhy Galuten
Vice President,
Media Technology Strategy
Sony Network Entertainment
David Oxenford
Davis, Wright, Tremaine

Jonathan Potter
RPG Strategies
Ted Cohen
Managing Partner
TAG Strategic
Aydin Caginalp
Partner, Entertainment
& Media Group

Manatt, Phelps
& Phillips, LLP
Vickie Nauman
VP, North America
Ned Sherman
CEO & Publisher
Digital Media Wire
Chris Phenner
of Business Development
Eric Garland
Jan D'Alessandro
VP, Business Dev. &
Gen. Counsel

Topspin Media, Inc.
Brad Navin
The Orchard
Pierce Stacy
Dir. of Business &
Legal Affairs

John Boyle
Hello Music
Les Watkins
SVP, Bus. Affairs &
Bus. Development

Music Reports, Inc.
Russ Crupnick
VP & Sr. Entertainment Industry Analyst
The NPD Group
Celia Hirschman
"On the Beat"
Nic Adler
The Roxy Theatre
David Del Beccaro
President & CEO
Music Choice
Adam Wolf
Senior Creative Director
Kelli Richards
President & CEO
The All Access Group
Patrick Sullivan
President & CEO
Cecily Mak
VP & General Counsel
Rhapsody International
Jeremy Welt
VP, Strategic Initiatives
Warner Bros.
Aaron Grosky
Control Room
Jordan Glazier
Jeff Pollack
CEO of Global Media & Entertainment
Pollack Media Group
Michael Petricone
SVP, Government Affairs
Consumer Electronics Association
Mike Spinella
Label Relations

AOL Music Network
Tom Gates
Bill Silva Entertainment
Asya Shein
Founder & CEO
Jennifer Elias
Director, Bus. Development
Shannon Connolly
VP, Digital Music Strategy
MTV Networks
Music Group
Ted Mico
Interscope A&M Geffen
John Davi
Director, Engineering
Samantha Murphy Singer/Songwriter

The Highway Girl
Steve Bradbury
Vice President
GoTV Networks
Tim Scanlin
Michael Papish
Development Director

Rovi Corporation
Syd Schwartz
Founder & CEO
Colin Rushing
Senior Counsel SoundExchange
Kurt Hanson
Publisher, RAIN

CEO, AccuRadio
Brock Batten
Creative Director
Fred Beteille
Senior Director of
Strategic Technology

The Harry Fox Agency

David Rosenberg
General Counsel
David Porter
CEO & Founder
Luke Kallis
VP of West Coast Sales VEVO
Adam Satariano
Bloomberg News
Larry Kenswil
Of Counsel
Loeb & Loeb LLP
Abe Burns
Head of Digital Media
Career Artist Management (Frontline)
John Rudolph
Bug Music

many more to come...


2010 Agenda

DAY 1 – Wednesday, October 6

12:15pm – 1:15pm
Registration & Pre-Event Networking

1:15pm – 1:30pm
Welcome, Introductions & Opening Remarks
Ned Sherman, CEO & Publisher, Digital Media Wire
Ted Cohen, Managing Partner,
TAG Strategic

1:30pm – 2:15pm
Leading analysts and researchers kick-off the day’s discussions with an overview of the latest research about the current state of digital music, including consumer behavior & attitudes; adoption & penetration rates of digital products, key technology channels & platforms; and business & economic performance numbers. What is the outlook for the industry in the years to come?

Eric Garland, CEO, BigChampagne
Russ Crupnick, VP & Sr. Entertainment Industry Analyst, The NPD Group

Michael Papish, Product Development Director, Rovi Corporation
Ned Sherman, CEO & Publisher, Digital Media Wire

2:20pm – 3:05pm

This panel of industry experts will discuss the hot button issues of day, including the state of digital music sales, social networks, online and mobile music product offerings and business models, new channels of digital revenue, subscriptions, cloud services, MP3 stores, ad-supported models and next generation devices. What innovations and business models will fuel growth in the digital marketplace? What is the current state of the online and mobile music markets and where is the industry heading?

Ty Roberts, CTO, Gracenote
Jeff Price, CEO, Tunecore
Brad Navin, CEO, The Orchard
David Del Beccaro, CEO/Founder, Music Choice
Ted Mico, EVP, Interscope Geffen A&M (Universal Music Group)
Moderator: Ted Cohen, Managing Partner, TAG Strategic


3:05pm – 3:45pm
*DELEGATE ROUNDTABLES - Join a Discussion Group*
Delegate roundtables are led by attendees and speakers who volunteer to moderate discussions around specific topics. Sign up for the roundtable of your choice at the registration table. Discussion groups will fill up fast, so please make sure to sign-up when you arrive. Each group will meet at a designated roundtable (signs will mark the topic for each table) at 3:10pm.
Suggest a Topic -

If you are registered for the event and would like to propose a topic to moderate, please email us at Jay@digitalmediawire.com

3:45pm – 4:30pm
What Does the Future Hold?
From MP3tunes to Spotify, cloud-based services that hold on to your music and allow you to stream on demand to multiple devices are popular with consumers. Recent announcements about new market entrants and speculation that Apple and possibly Google may launch their own cloud-based services have created new questions and a lot of buzz around the concept of "music in the cloud". How are business models progressing and what more needs to be done to fully legitimize cloud-based distribution channels? What kinds of marketing and promotional tactics show the most promise for profitably exploiting these uniquely consumer-based systems?  What does the future hold for cloud-based music services? 

Albhy Galuten, VP, Media Technology Strategy, Sony Network Entertainment

Michael Robertson, CEO, MP3Tunes
David Hyman, CEO & Founder, MOG
Chris Phenner, EVP of Business Development, Thumbplay

Gene Sheridan, CEO, BridgeCo
Moderator: Aydin Caginalp, Partner, Ent & Media, Manatt, Phelps & Phillips LLP


4:40pm – 5:25pm
The Next Frontier
Apps for smart phones and the iPad have created new opportunities for artists to connect with fans, distribute music, keep fans updated with new information, exclusive videos, chat rooms, and Twitter-style news feeds. This panel will discuss the opportunities around music apps with a focus on how artists and labels are using apps to promote and even distribute music. What is the next frontier of mobile apps and the music industry?

Mitch Rotter, SVP, Marketing & Product Dev., Universal Music Group
Jim Rondinelli, SVP, Strategic Development,
Jackson Gates, Director, Business Development, Pandora
Arvind Venkateswaran, SVP, WW Bus Dev  / GM - Americas & Asia, Geodesic
Brock Batten, Creative Director, Mobile Roadie
Steve Bradbury, Vice President, GoTV Networks

5:30pm – 6:15pm
Chris Tsakalakis, General Manager, eBay Tickets / StubHub
Interviewed by: Adam Satariano, Reporter, Bloomberg News

6:30pm – 7:30pm
Join Us Poolside at the Tropicana Bar!
Sponsored by:


DAY 2 – Thursday, October 7

9:00am - 9:45am
What Does the Future Hold?
Listeners love the convenience, interactive features and less intrusive advertising of Internet radio services, but most services are still struggling to make a profit. What are the main business obstacles to creating a profitable Internet radio service? Are royalty rates still a big issue for these services? How can the popular Internet radio services of today make money and grow their businesses while avoiding the pitfalls of their now extinct predecessors? This panel will tackle these questions and more.

David Rosenberg, General Counsel, Live365
David Porter,
CEO & founder, 8tracks
Colin Rushing, Senior Counsel, SoundExchange

Moderator: Larry Kenswil, Of Counsel, Loeb & Loeb LLP

10:00am – 10:30am
Tom Silverman, Founder, Chairman & CEO, Tommy Boy Records
Interviewer: Fred Goodman, Author,
Fortune's Fool: Edgar Bronfman, Jr., Warner Music, and an Industry in Crisis

10:30am – 11:00am

11:00am – 11:45am
Getting a Fair Shake in the Digital World
With so many digital products today, the business has become one of micro transactions and the process of licensing rights and collecting, administering and reporting royalties is far from what it should be. This panel will discuss issues related to rights, royalties and reporting in the digital world.  What are the key problems that need to be addressed? What needs to happen to create a better system that provides accuracy, transparency, and accountability for all aspects of rights and royalty administration?


Cecily Mak, VP & General Counsel, Rhapsody International Inc.
Patrick  Sullivan, CEO, RightsFlow
Pierce Stacy, Director of Business & Legal Affairs, IODA
Les Watkins, SVP, Bus. Affairs & Bus. Development, Music Reports
Fred Beteille, Senior Director of Strategic Technology, The Harry Fox Agency
Moderator: David Oxenford, Partner, Davis, Wright, Tremaine

12:00pm – 12:45pm
The Latest Discussions on Legal and Policy Issues
We've all heard the arguments before: From technology companies, who say that existing copyright laws are obsolete and need to be reformed to allow for innovation in the digital age, to rights’ holders, who say that strict enforcement of existing laws is necessary to curb piracy and protect their right to be fairly compensated for their hard work and investments. This panel will discuss the current status of the debate over digital copyrights. What are the latest legal and policy developments? What needs to happen so that artists can live off their creativity, labels and publishers can see a fair return on their investments, technology companies have an incentive to innovate and receive a fair share of the pie and music fans can satisfy their current hunger for and exploration of new and/or alternative music?  

John Rudolph, CEO, Bug Music
Samantha Murphy, Singer/Songwriter and Founder,
The Highway Girl
Michael Petricone, SVP, Gov't Affairs, Consumer Electronics Association

Moderator: Jon Potter, Principal, RPG Strategies

12:45pm – 1:45pm

LUNCH BREAK - Buffet in the Academy Room

1:45pm – 2:15pm

Rick Alden, Founder and CEO, SkullCandy

2:15pm – 3:00pm
I Want My Music Videos Anytime, Anywhere, on Any Device!
Music videos, which served as one of the most important promotional and marketing tool during much of the past twenty-five years, are back, but the model is different as production costs have gone down and viral, social, online and mobile networks have replaced cable television as the platforms of choice. This panel will discuss opportunities and business models for the music industry utilizing online video platforms. What impact will a robust market for online video have on the future of the music industry? What types of deals are being done? What is happening with video in the mobile space? How are music videos fitting into the promotional plans in the digital age?


Mike Spinella, Director, Label Relations AOL Music Network
Tom Gates, Artist Manager,
Bill Silva Entertainment
Jack Isquith, SVP, Digital Music, Warner Bros. Records

Jeff Pollack, CEO of Global Media & Entertainment, Pollack Media Group
Luke Kallis, VP of West Coast Sales, VEVO

Moderator: Celia Hirschman, Host, KCRW’s On the Beat

3:00pm – 3:30pm

3:30pm – 4:15pm
The Digital Tools for Artists!
This panel of digital music industry leaders will discuss the many artist-focused digital tools available to artists to better utilize the Internet, mobile and digital distribution to promote, market, build tours, sell merch, update social sites and sell music. Audience interaction will be encouraged and no question is off limits.

Abe Burns, Digital / Online Marketing, Career Artist Management (Frontline)
Jan D'Alessandro, VP, Bus. Dev. & General Counsel, Topspin Media
John Boyle, President, Hello Music
Jennifer Elias, Director, Bus. Development, Bandcamp
John Davi, Director, Engineering, Cisco
Asya Shein, CEO, Fusicology

4:15pm – 5:00pm
How Brands Are Working with the Music Industry in the Digital Age?
There has long been a close relationship between Madison Avenue and the music industry with music at the core of some of the most engaging brand marketing campaigns. Given the proliferation of new technologies, how are brand marketers and their agencies navigating working with artists in the digital space? The panelists share their experience and processes in making smart marketing investments in an ever changing landscape.


Claes Loberg, CEO, Guvera
Adam Wolf, Senior Creative Director, pigFACTORY Music, USA
Jeff Bronikowski, Head of Music, Yahoo!
Tim Scanlin, CEO & Founder, Brandracket & BrandsForBands
Vickie Nauman, VP, North America, 7digital
Syd Schwartz, Founder & CEO, Linchpin Digital

5:00pm – 5:45pm
Can Technology Save the Concert Business?
Billboard calls it the “Cruel Summer” because ticket sales are down and tour dates have been cancelled begging the question: what needs to happen for the concert and touring business to get back on track? While there are a lot places to the point the finger from the economy to a broken secondary market for ticket sales, this panel will address this question by focusing on the relationship between the consumer and technology, looking at how promoters and artists who embrace the mobile Internet and social networking can create a better and more compelling experience for the new digital generation of concert goers. From social networks to text messaging to broadband video to online recommendation and billing systems, technology has the ability to enhance the live music experience in new ways that are just starting to be realized. This panel will discuss how savvy promoters (from small clubs to large arenas) can utilize technology to better connect with fans and promote, produce and create new connected experiences and opportunities around live events.

Nic Adler, Owner, The Roxy
Shannon Connolly, VP, Digital Music Strategy, MTV Networks Music Group
Jeremy Welt, VP, Strategic Initiatives, Warner Bros. Records
Jordan Glazier, CEO, Eventful
Aaron Grosky, President, Control Room
Moderator: Kelli Richards, CEO, The All Access Group

5:45pm until 7pm
After-Party - Join Us at the Tropicana Bar
Cocktails sponsored by:
Export Music Sweden

Digital Music Forum Badge Holders receive free entrance to Filter Magazine's Culture Collide Festival, a multicultural weekend-long melting pot of musical excellence. Showcases take place on October 7, 8 and 9 at Spaceland, the Echo, Echoplex and The Standard, Downtown LA with a block party on October 10 presented by Toyota Antics to celebrate the weekend's festivities.
More information at http://culturecollide.com/

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