BRANDING IN A DIGITAL WORLD: CONTENT & STORYTELLING
Cross-partnerships can help an artist or a brand reach a wider audience, but what is involved in the storytelling era. What unique ways are artists, labels, and brands working together to create a genuine engagement strategy. What works, and where is it going?
Matthew Yazge, VP, Brand Partnerships,Nielsen Entertainment
Raymond Roker, Head of AEG Studios, AEG Global Partnerships
Jesse Kirshbaum, CEO, NUE
Jeff Clyburn, Managing Director, Mass Appeal Records