BRANDING IN A DIGITAL WORLD: CONTENT & STORYTELLING

BRANDING IN A DIGITAL WORLD: CONTENT & STORYTELLING

Cross-partnerships can help an artist or a brand reach a wider audience, but what is involved in the storytelling era. What unique ways are artists, labels, and brands working together to create a genuine engagement strategy. What works, and where is it going?

PANELISTS:
Jeff Clyburn, Managing Director, Mass Appeal Records
Danielle James, Head of Fashion & Beauty Partnerships, iONE Women’s Division, Founder, Model Citizen
Matthew Yazge, VP, Head of Brand Partnerships, Nielsen Entertainment
Raymond Roker, Head of AEG Studios, Global Partnerships, AEG
MODERATOR
Jesse Kirshbaum, CEO, NUE