BRANDING IN A DIGITAL WORLD: CONTENT & STORYTELLING
Cross-partnerships can help an artist or a brand reach a wider audience, but what is involved in the storytelling era. What unique ways are artists, labels, and brands working together to create a genuine engagement strategy. What works, and where is it going?
Jeff Clyburn, Managing Director, Mass Appeal Records
Danielle James, Head of Fashion & Beauty Partnerships, iONE Women’s Division, Founder, Model Citizen
Matthew Yazge, VP, Head of Brand Partnerships, Nielsen Entertainment
Raymond Roker, Head of AEG Studios, Global Partnerships, AEG
MODERATOR: Jesse Kirshbaum, CEO, NUE