THE NEW ERA FOR STREAMING SERVICES
Streaming services have been expanding their core operations to include more types of content. We now see music streaming services offering tickets, artists analytics, original video content and video services adding music. How are companies and labels leveraging these new formats to create more marketing opportunities and adding value for artists, services, and fans alike?
Megan West, Vice President, Content & Community, SoundCloud
Jeff Zuchowski, VP, Artist Marketing and Industry Relations, Pandora
Seth Schachner, Managing Director, Strat Americas