Alissa Pollack is the Executive Vice President of Global Music Marketing, a new initiative that focuses on leveraging iHeartMedia’s extensive pool of listener data and deep music and consumer insights to benefit advertising partners, brands and artists to deliver even more value on air, online, mobile, social and through live events. Pollack works closely with brands and artists to provide them with a broad spectrum of music data and custom insights that better informs their decision-making on everything from advertising content and social media programs to events and artist partnerships which increases the efficacy of advertising campaigns and fan engagement. She has developed and collaborated on programs such as Pepsi’s The Sound Drop featuring Lukas Graham, Jidenna, and Alessia Cara; Macy’s Presents Fashion’s Front Row featuring Ariana Grande and Flo Rida; Chex Mix/General Mills featuring Backstreet Boys, Jeff Timmons, and MY2K Tour; M&M’s First Look featuring, The Chainsmokers, Florida Georgia Line and others, and iHeartRadio Label Defiers featuring Demi Lovato, Miley Cyrus, Charlie Puth, Nick Jonas Camila Alvares.
In addition, Pollack oversees Mediabase’s Domestic and International music ventures as well as those for Rate the Music and M-Score and works very closely with iHeartMedia’s National Programming Platforms team to create national research strategies and to maintain key label, artist and advertiser relationships by using integrated music marketing to create multi-platform opportunities for artists and advertisers across iHeartMedia’s unique media assets.
Pollack also serves on the Board of MusiCares, Musicians on Call and the Executive Board of the Music and Entertainment Committee for City of Hope. She created and chairs the Taste of Hope, which has become one of the best attended music industry events and to date has raised over $5 million for City of Hope. She was Jet Set Magazine’s first featured entrepreneur for her charity based brand programs and she was the honoree for TJ Martell’s 16th Annual Family Day.