Andrew Klein is a senior vice president for the Global Partnerships division of Anschutz Entertainment Group, Inc. (“AEG”), the largest sports and entertainment company in the world. AEG Global Partnerships oversees worldwide sponsorship, licensing, and broadcast sales, servicing and activation for over 120 world-class venues across five continents and numerous other assets including sports franchises, events, tours, festivals and digital content among other AEG holdings.
Now in his eleventh year with the company, Klein is responsible for spearheading Global Partnership’s efforts across AEG’s Tours, Festivals and Music Venues. These assets include but are not limited to Coachella Valley Music and Arts Festival, New Orleans Jazz Fest & Heritage Festival, Firefly Festival, Stagecoach, The Roxy, and a plethora of music tours.
Klein’s 20-plus years of experience includes leadership roles associated with some of the world’s most recognized consumer brands. Prior to joining AEG, Klein founded Revolution Marketing, an entertainment marketing company based in New York. While there he set the strategic direction for all initiatives and produced a number of events for MTV, H&M and Red Bull. He was also responsible for the naming rights deal at the Universal Amphitheatre with Gibson Guitar.
Prior to forming Revolution Marketing, Klein was the president of EMCI. For 6 years, Klein oversaw the sponsorship program for the original Lilith Fair, which included deals with Volkswagen, Borders Books, Tower Records, Tommy Hilfiger, Levi’s, Chevrolet, and others. He also brokered deals between Tommy Hilfiger and Sheryl Crow, Shania Twain and Gitano Jeans, and the Rolling Stones and Sprint.
Klein was an early player in the webcasting world executing broadcasts for the AT&T Blue Room with Coachella, New Orleans Jazz Fest, and the Mile High Music Festival. Most recently he was instrumental in orchestrating the YouTube and AXS TV deals with Coachella, Jazz Fest, Firefly and other AEG festivals.
Today Klein is widely recognized as a leader in the field merging “brands with bands”. He’s credited with developing some of the more iconic deals throughout his career including: H&M’s unprecedented global licensing deal with Coachella, as well as broadcast deals with YouTube, AXS TV, Sirius Satellite Radio, AT&T and MySpace. Additionally, he’s executed sponsorship deals between Justin Beiber Xbox, Ubisoft and Motorola as well as Walmart’s sponsorship and licensing deals with Miley Cyrus.
Klein is and avid tennis player, a graduate of Tulane University, and is married with three children.