Damon Williams is the Senior Vice President, Programming Strategy and Partnerships for Music Choice. In his role, Williams develops strategic initiatives and partnerships to increase usage and audience on Music Choice’s network.
Williams is responsible for the company’s overall music strategy and development of music industry relationships that impact Music Choice’s business. He leads all new business and content partnerships with artist, labels, managers and third party companies and brands like Maker Studios, Omnia Media, and Monster that are integrated across Music Choice’s platforms. Williams has also led content development at Music Choice, including the creation and launch of several Music Choice Original shows and artist programs featuring Beyoncé, Chris Brown, Taylor Swift, DJ Khaled, Foo Fighters and many more.
Williams joined Music Choice in 1998, spending his first years with the company as the lead programmer for the urban music channels, moving on to head various areas of the business to include Programming, Production, Content Development and Talent for Music Choice’s products. Williams’ has over 25 years of broadcast experience and has been quoted extensively and appeared on CNN and other TV networks as a national authority on music.
In addition to his work at Music Choice, Williams serves as the Chairman of the Board of the Rhythm and Blues Foundation, a non-profit organization dedicated to preserving the legacy of R&B music and assisting legacy artists in need with financial grants and support.