Lawrence has spent over 20 years as an executive, entrepreneur, producer, writer and commentator at the crossroads of technology, creative, commerce and community. His mission has long been to develop businesses, products and solutions that bring fans closer to the artists they love.
Throughout his career, Lawrence has worked with the many of the most successful and globally-recognized artists and entertainment brands (such as David Bowie, Keith Richards, Pink Floyd, AC/DC, The Rolling Stones, Madonna, The Police, Genesis, Destiny’s Child, Tim McGraw and many others), to help them grow and shape their relationships with their fans while pioneering the creation of new content forms and revenue streams. This work has included producing and executive producing dozens of websites, online events, broadcast programs and DVDs as well as a Grammy-nominated box set. Most recently he produced UNBOUND: A★MINISERIES, a 16-episode miniseries on the Instagram platform exploring the music and themes of David Bowie’s final studio album, ★ (pronounced “Blackstar”).