Nicole is a digital marketing strategist and partnerships leader with over 13 years of creative experience. She has deep relationships across music, media and tech. She loves directing strategy, managing teams and mentoring curious minds.
As the head of music industry and artist relations at Twitter, Nicole was responsible for content, product and syndication partnerships with Apple Music, Spotify, Soundcloud, Pandora, iHeartRadio and Billboard. She created impactful marketing campaigns on behalf of artists across pop, alternative, EDM and country, as well as major events including the GRAMMYs, AMAs and Coachella. Nicole worked with Michael Jackson’s Estate to launch the first music video premiere on Twitter, and spearheaded Twitter and Coachella’s first wifi sponsorship in 2015.
In her prior role as VP of Artist Relations at Topspin she oversaw the in-house creative services agency credited with generating 70% of Topspin’s gross revenues. Before she moved into tech, Nicole was Director of Marketing at UltraStar (a Live Nation company), with a team that handled email marketing, media buying, digital tour marketing and content strategy for over 40 marquee clients including Rolling Stones, Madonna, The Police and Jonas Brothers.