Seth A. Schachner is a digital business executive, with experience in entertainment, digital media and technology. Schachner is currently Managing Director of Strat Americas, a US business development enterprise which provides strategic guidance and helps global clients connect with partnership opportunities. As Microsoft Advertising’s Business Development & Strategy Lead, Latin America from 2011-2012, Schachner helped lead audience and revenue growth opportunities for MSN, Windows Live, and Microsoft’s Windows 8 launch. Schachner spent eleven years with Sony Music, where he held senior digital business development roles in Latin America and for Sony’s highly successful Zomba Jive Records label group in North America. At Sony Music Latin America, Schachner negotiated and successfully launched twin mobile handset partnerships with Sony Ericsson in the Americas, for the artists Ricky Martin and Shakira, resulting in 2.3 million mobile handset sales and multi-million dollar revenue gains for Sony.